Rally Software Named 2011 Markie Award Winner

BOULDER, Colo., Nov. 1, 2011 /PRNewswire/ -- Rally® today announced that it won a 2011 Eloqua Markie Award for Best Lead Nurturing Program. The Markie Awards recognize exceptional marketing and Revenue Performance Management innovation, vision and execution. Rally was selected from a competitive field of nearly 200 submissions across 20 categories.

Rally's marketing team collaborated with prospects and customers to co-create automated ways to educate them on techniques for succeeding with Lean and Agile practices. These unique lead-nurturing communication tracks were designed to create value for each audience at every stage of their buying cycle. Nine distinct "drip tracks" enabled each group to receive highly relevant content, with some emails achieving impressive open rates of 34% and click-through rates of 21%.

Comments on the news:

"We work in a high-education buyer environment, and multiple teams collaborated on designing our nurturing campaigns with robust content and communities to back them up. In the true spirit of Agile, we continually inspect and adapt our programs to ensure their usefulness in the eyes of our customers," said Rally's Senior Marketing Operations Manager, Lisa Chen. "We get great feedback from both sales and our customers, and winning the Markie award for Best Lead Nurturing Program is icing on the cake."

"A successful lead nurturing program helps potential buyers stay actively engaged with the brand and Rally took this concept to a whole new level," said Eloqua CEO, Joe Payne. "By aligning multiple communications to varying stages of the buying cycle, Rally achieved tremendous results and our 2011 Best Lead Nurturing Program Markie."

About Rally

Rally is the recognized leader in Agile application lifecycle management (ALM). We are dedicated to helping organizations embrace Agile and Lean development practices that increase the pace of innovation and improve product quality. According to a study by QSM Associates, software-driven companies that rely on Rally's Agile ALM products and services are 50% faster to market and 25% more productive than industry averages. The company's experienced services group, including training through Agile University, guides companies through the organizational change required to become innovative, Agile businesses. Together, Rally's Agile ALM platform and its leading Kanban-based project collaboration tool, AgileZen, support more than 115,000 users in 98 countries. For more information, visit www.rallydev.com.

About Eloqua

Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

Rally, the Rally logo, Rally Software Development, Agile University and AgileZen are trademarks of Rally Software Development Corp. Third-party trademarks are the property of their respective owners.

SOURCE Rally Software

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