Rainbow PUSH Will Release Diversity Scorecard at Automotive Summit

DETROIT, Oct. 31, 2018 /PRNewswire/ -- Ethnic minority growth in the automotive industry must become more than a trendy talking point.  Towards that end, Rainbow PUSH will release its Automotive Diversity Scorecard at the 19th Annual Rainbow PUSH/CEF Global Automotive Summit to measure the advancement of ethnic minorities in the automotive industry. 

"We will continue our collective work with automakers that desire internal and external culture changes that embrace diversity. When we do that everyone wins," Rev. Jesse Jackson Sr. said, president and founder of Rainbow PUSH.

WHAT: Host a press conference at the 19th Annual Rainbow PUSH/CEF Global Automotive Summit announcing the 2018 Automotive Diversity Scorecard. The Scorecard reveals the findings from a survey completed by the top 12 automotive manufacturers and grades them in six different categories including employment, advertising, marketing, dealership, procurement and philanthropy.  The qualitative instrument is a color-coded system of red (least favorable), yellow, and green (most favorable). 

WHO: Rainbow PUSH Coalition, in conjunction with Citizenship Education Fund led by Rev. Jesse L. Jackson, Sr., it's founder and president, will be joined by Damon Lester, president of the National Association of Minority Automobile Dealers; Dr. Benjamin F. Chavis, Jr., president and chief executive officer of National Newspapers Publishers Association; Derrick Johnson, national president and chief executive officer of the NAACP; and other community leaders.

WHEN: Friday, November 2, 2018 at 10:00 a.m. 

WHERE: MotorCity Casino Hotel and Conference Center, Room MCC1
               2901 Grand River Avenue, Detroit, MI 48201

SOURCE Rainbow PUSH Coalition