Rainbow Light Nutritional Systems Wins CPG Editor's Choice Award by Informa's SupplySide

SANTA CRUZ, Calif., Oct. 14, 2014 /PRNewswire/ -- Rainbow Light Nutritional Systems, the number-one trusted natural vitamin brand, received the 2014 SupplySide CPG Editor's Choice Award at SupplySide West 2014. Five consumer packaged goods (CPG) products were selected by the SupplySide editorial team for achievements in innovation and market impact. Rainbow Light's Prenatal Precious Gems™ Gummy was named the winner in the Multivitamin category. The award underscores Rainbow Light's 25 years of prenatal leadership in the natural supplement space.

Early prenatal nutrition is especially important to support brain, eye and spinal cord development, yet 75% of women experience morning sickness in the first trimester of pregnancy during this critical time. Formulated to be naturally delicious and soothing on the stomach, Prenatal Precious Gems are the most nutrient rich prenatal gummy with 14 essential nutrients plus DHA in a nourishing base of superfoods.

"We are honored to be named as a winner in the 2014 CPG Editor's Choice Awards," said Linda Kahler, president and CEO of Rainbow Light. "As the leading natural prenatal multivitamin brand, women have been placing their trust in us for over 25 years and we take that responsibility very seriously. It's extremely gratifying to help families achieve optimal health throughout all stages of life, and especially so during pregnancy when the nutritional stakes are so high."   

As a founding supporter of Vitamin Angels, Rainbow Light has taken its focus on prenatal health worldwide to help address global under-nutrition. Through Rainbow Light's Circle of Care  donation program, for every 10 bottles of its market-leading prenatal line and Kid's One vitamins sold, the company extends its reach to one mom or child in need. The global benefits are immense. Economists estimate that every dollar spent addressing micro-nutrient deficiency yields $59.00 worth of benefit and creates a positive ripple effect for generations to come.

"The out-of-the box thinking displayed by the companies on the short list in each category made selecting just one winner a challenge for our editorial team," said Heather Granato, vice president, content, in Informa's Health & Nutrition Network. "We're excited to celebrate their innovation and market vision as CPG industry leaders."

For 17 years, SupplySide has helped dietary supplement, food, beverage, personal care and cosmetic professionals find information to explore, discover, innovate and market their next best-selling product.

To check out all of the winning products, including product photos and short descriptions on their innovative positioning, in the CPG Editor's Choice Awards Winners Gallery, click here or visit www.supplysideshow.com/galleries.aspx.

About Rainbow Light®:
Rainbow Light® is the number-one most trusted natural vitamin brand. All Rainbow Light formulations are research-backed to deliver optimal health benefits with a blend of superfood concentrates, organic spirulina and herbal extracts. Plant enzymes, probiotics and botanicals are added to enhance digestion and nutrient absorption for the Rainbow Light difference, a difference you can feel. To learn more about Rainbow Light's wellness formulas and Circle of Care corporate social responsibility program, visit: www.rainbowlight.com and facebook.com/RainbowLightNS.

About SupplySide West: Hosted by Informa Exhibitions, this annual tradeshow and educational forum is the finished product manufacturer's gathering place for top performers, trends, scientific advances and networking. SupplySide West is all about the exploration, discovery, innovation and marketing strategy around the development of finished consumer goods that drive the global business economy. The 2015 show will be held October 5-9 at Mandalay Bay in Las Vegas. For more information visit www.supplysideshow.com.

SOURCE Rainbow Light

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