Rainbow Light® Celebrates 30 Years as the Leading Natural Prenatal Vitamin Brand

SANTA CRUZ, Calif., Aug. 18, 2016 /PRNewswire/ -- Rainbow Light, the leading natural prenatal vitamin brand^Ɨ today followed the launch of two new formulations to its best-selling prenatal vitamin line with the kick-off of the Happy Baby Book Project (#HappyBabyBook). The Happy Baby Book is a freely shareable anthology of parenting wisdom from leading authors and experts on prenatal health and early childhood development. The growing list of contributors include Dr. Aviva Romm, Dr. Glade B. Curtis, Lori Bregman, Dr. Christopher Hobbs, Elizabeth Manning, nutritionist Marci Clow, Vitamin Angels founder, Howard Schiffer, and many others.

Rainbow Light is also inviting consumers to participate in the Happy Baby Book Project by sharing their best advice for a healthy pregnancy and raising happy, healthy babies. In the true nature of crowdsourcing, the most popular entry will receive a $1,000.00 cash prize, Rainbow Light product gifts and featured placement in the Happy Baby Book anthology. Ten more entrants will receive honorable mentions, Rainbow Light product gifts and placement in the Happy Baby Book.

The Happy Baby Book Project– Crowdsourcing the World's Wisdom on Growing Happy Babies 

To be part of the Happy Baby Book project, parents, teachers and caregivers can upload a favorite baby photo to Facebook, Pinterest, Twitter or Instagram with the hashtags #HappyBabyBook #RainbowLight and send the photo along with their original essay under 100 words sharing lessons learned for growing happy babies into happy, healthy adults. Send submissions to [email protected]. Visit the Happy Baby Book site for complete information about how to enter.

"We're excited to kick-off the Happy Baby Book project as a way of saying thank you to our customers for making Rainbow Light such an important part of caring for their families throughout every life stage," said Lianne Maso de Moya, VP of brand development for Wellnext LLC, Rainbow Light's parent company since 2002.  "Raising happy and healthy children is a monumental effort and we hope the Happy Baby Book project will grow into an enduring resource for us all."

Editor's Note: Please see release dated Wednesday, August 17, 2016: Rainbow Light Adds to Best-Selling Line of Prenatal Multivitamins

About Rainbow Light®

Rainbow Light is the #1 natural multivitamin brand for every life stage.† Each formulation is research-backed to deliver optimal health benefits with a customized blend of superfood concentrates, organic non-GMO spirulina and herbal extracts. Plant enzymes, probiotics and botanicals are added to enhance digestion and nutrient absorption. Through the Rainbow Light 1% for Global Good donation program, every customer is a partner in ending under-nutrition. Each product sale helps provide life-changing prenatal supplements to mothers and babies around the world creating positive ripple effects for generations to come. Rainbow Light is a leader in environmental responsibility. Its 100% upcycled EcoGuard® packaging keeps millions of plastic bottles from oceans and natural habitats every year. To learn more visit: www.rainbowlight.com and facebook.com/RainbowLight. 

^Ɨ Spins data, 12/15 #1 bestselling natural multivitamins for men, women, prenatal, teens, and 50+

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SOURCE Rainbow Light

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