Radius Global Market Research Opens Beijing Office

Cindy Han will lead operations serving Asia markets.

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May 08, 2014, 09:00 ET

NEW YORK, May 8, 2014 /PRNewswire/ -- Radius Global Market Research (Radius GMR), a leading global market research firm, continues to expand its global operations by opening an office in Beijing, China. Industry veteran Cindy Han is appointed as Managing Director, Radius Asia and will lead a team dedicated to developing business building research solutions for companies conducting business within or out of Asian markets including Greater China, Japan, Korea, Singapore and India. Han reports to Chip Lister, Managing Director of Radius GMR.

"Radius GMR has a long history of helping companies successfully navigate new markets, and our approach is especially relevant to businesses looking to expand into or out of Asia," says Lister. "Quickly understanding market dynamics and cultures is key to developing relevant offerings and building the valuable relationships needed to drive lasting business results."

Han joins Radius GMR with over twenty years of experience in market research and business development. Most recently, she was the managing partner of Blue Rock Consulting, a California and Beijing based business development and market research consulting firm. There, Han advised U.S. life science companies on how to successfully manage their businesses in China, and conducted qualitative and quantitative market research projects for American companies.

Han held leadership roles with life science and healthcare companies in the U.S., including KCI medical, Bio-Rad Laboratories and Life Technologies. She earned an MBA from Thunderbird School of Global Management and an MS in School of Banking and Finance, University of International Business and Economics, Beijing, China.

"Successful international expansion depends on having a complete understanding of the nuances of new markets and cultures and being able to translate that knowledge into marketing strategies," says Han. "Radius GMR's targeted approach is designed to identify, prioritize and solve those business issues that will yield the greatest traction in new markets."

About Radius Global Market Research
Radius Global Market Research (www.radius-global.com) is one of the largest independent custom market research companies. For over 50 years, the business partners with global marketers to develop insights-based strategies that drive brand performance. A superior level of senior team involvement is the hallmark of Radius GMR's approach. Based in New York, global operations include Radius EMEA in London and Radius Asia in Beijing, China.

SOURCE Radius Global Market Research