Radius Global Market Research Offers PriceDeveloper(TM) for Marketers Tackling Post-Recession Pricing Issues

NEW YORK, April 27 /PRNewswire/ -- As leading economic indicators point to recovery  and consumers return to shopping, marketers are faced with evolving pricing issues. Radius Global Market Research, a leading global market research firm, offers Radius PriceDeveloper™ a proprietary tool that provides clear pricing strategy recommendations without the need for costly in-market tests.

PriceDeveloper replicates the real-life buying decision by using a choice-based micro-modeling approach. The process begins with Radius' team working closely with marketers to determine the true dynamics of the purchase decision. Consumers are then shown competitive offers and asked to select the one they would buy. Using this data, Radius then employs sophisticated modeling to create marketplace simulations of the buying decisions under alternative pricing scenarios.

"PriceDeveloper delivers the specific data needed to build a business case, run a risk assessment and quantify how pricing a product or service offer will impact your marketplace position," says Chip Lister, managing director of Radius.

Using PriceDeveloper marketers will understand changes in market penetration and share under alternative pricing scenarios.  They will understand which brands can command a premium price and which must use price to draw in new customers.  Marketers will also see revenue-neutral price points that balance share against price.

"Marketers find a great deal of value in PriceDeveloper's Excel-based Simulator which they can use to simulate competitive activity and determine a best response," adds Lister. "And because PriceDeveloper is micro-based, marketers are also able to examine these actions across critical sub-segments of current and potential customers."

Radius PriceDeveloper is part of a comprehensive suite of proprietary tools that help marketers address a multitude of development, marketing, and communications issues.

About Radius Global Market Research

Radius Global Market Research (formerly Data Development Worldwide) is one of the largest independent market research companies in the U.S. The company's proprietary tools provide unique insights, effective processes and unmatched experience resulting in proven return on investment for leading global marketers in categories including: consumer products, financial services, pharmaceutical, communications, and traditional/new media.

The firm is No. 30 on the Honomichl listing of the top 50 U.S. market research organizations. Headquartered in New York, Radius employs more than 100 people in key markets throughout the U.S.  More information: www.radius-global.com.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Chip Lister

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=90876

SOURCE Radius Global Market Research

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