Radius Global Market Research Names Anjul Sharma Global Director of Qualitative Research

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Apr 09, 2012, 04:00 ET

LONDON, April 9, 2012 /PRNewswire/ -- Radius Global Market Research, a leading global market research firm, announced that it has appointed Anjul Sharma as Global Director of Qualitative Research. In this new position, Sharma will lead the firm's qualitative practice across its growing base of clients in the U.S., EMEA and Asia. She will be located in Radius' London office and report to Michael Fodor, Managing Director of Radius EMEA.

"Anjul is uniquely suited to build upon Radius' strong foundation of qualitative expertise," says Chip Lister, Managing Director of Radius Global Market Research. "Her global perspective and creative approach to building custom solutions to drive business growth will allow us to provide even greater value to our clients throughout the world."

Sharma comes to Radius from the UK-based brand consultancy The Value Engineers where she served as Senior Consultant and Director of Qualitative Insight. Prior to that, she led qualitative research for the Central and Eastern Europe and Middle East region of a leading market research company out of their offices in Dubai. Sharma also held positions at UK agencies Marketing Direction, BDRC and TRBI.

Sharma has worked across a wide range of sectors for multinational brands including: FMCG, transport, media, B2B and financial services. She has directed a wide variety of projects including brand positioning and communications development, motivational marketing/segmentation, customer experience, NPD, loyalty, portfolio optimization and employee research.

"Anjul has built a solid reputation for helping marketers understand different cultures and ethnic groups in new and enlightening ways," says Fodor. "Her perspective will be invaluable to our clients as they look for new ways and new places in which to grow their businesses."

Sharma has presented papers at ESOMAR conferences in 2007 and 2006 and has developed training programs for both industry groups and multinational marketers. She received an MA in communication studies from the University of Leeds and a First Class BSc Honours degree in sociology from Brunel University.

About Radius Global Market Research

Radius Global Market Research is one of the largest independent market research companies based in the U.S. The company's proprietary tools provide unique insights, effective processes and unmatched experience resulting in proven return on investment for leading global marketers in categories including: consumer products, financial services, pharmaceutical, communications, and traditional/new media. The firm is No. 33 on the Honomichl listing of the top 50 U.S. market research organizations. Headquartered in New York, Radius employs more than 100 people in key markets throughout the U.S. and Europe. More information can be found at www.radius-global.com.

SOURCE Radius Global Market Research