Radius Global Market Research Boosts Senior Leadership Team

Shira Horn and Glenn Staada Appointed to Vice President Posts

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Dec 05, 2011, 09:00 ET

NEW YORK, Dec. 5, 2011 /PRNewswire/ -- Radius Global Market Research, a leading global market research firm, announced that it has appointed two industry veterans to its senior leadership team in a move to support the company's growing client base.

Shira Horn is promoted to Vice President, Business Development from Group Manager. In this new position, Horn will be responsible for leveraging Radius' proprietary approaches and technologies on behalf of marketers across a broad range of industry sectors. She will report to Jamie Myers, Director, Radius Global Market Research.

Glenn Staada joins Radius as Vice President, Business Development from Taylor Nelson Sofres where he was a vice president leading the Commercial Banking Momentum Monitor program. At Radius, Staada will leverage his vast experience working with financial services companies to develop research-based business solutions. He will also report to Myers.

"Shira and Glenn are solid additions to our leadership team," says Myers. "They both have proven success in addressing marketers' most difficult business issues by building creative and unique research programs."

About Shira Horn
Shira Horn has been with Radius since 2003 leading a research practice focused on employee and customer satisfaction and loyalty, brand equity and positioning, segmentation, package and concept testing, product/feature optimization, price optimization, as well as brand awareness and usage.

Horn has developed research solutions for marketers in a variety of industries from pharmaceuticals and healthcare to cosmetics, telecommunications, advertising, consumer goods, financial services and media. Prior to Radius, she was an analyst with Opinionsite. Horn has a BA in psychology and Spanish from Muhlenberg College.

About Glenn Staada
Glenn Staada brings extensive experience in working with financial services organizations, partnering with more than half of the top 50 bank holding companies in the U.S. His expertise spans several areas, including market opportunity, product design, and competitive effectiveness, branding and communication, and customer engagement. Staada co-authored a piece in the Commercial Lending Review on the true definition of a trusted advisor in small business and middle market banking. He also held management positions at GfK Custom Research and earned a BS in marketing from Miami University in Oxford, OH.

About Radius Global Market Research
Radius Global Market Research is one of the largest independent market research companies in the U.S. The company's proprietary tools provide unique insights, effective processes and unmatched experience resulting in proven return on investment for leading global marketers in categories including: consumer products, financial services, pharmaceutical, communications, and traditional/new media. The firm is No. 33 on the Honomichl listing of the top 50 U.S. market research organizations. Headquartered in New York, Radius employs more than 100 people in key markets throughout the U.S. and Europe. More information can be found at www.radius-global.com.

SOURCE Radius Global Market Research