Radius Global Market Research Adds Menu-based Choice Modeling To Augment Quantitative Research Offerings

Company moves up service introduction to meet marketer demand.

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May 14, 2012, 08:13 ET

NEW YORK, May 14, 2012 /PRNewswire/ -- Radius Global Market Research, a leading U.S. based independent market research company, recently announced the introduction of Menu-based Choice Modeling to its growing suite of quantitative approaches used to build custom research solutions for marketers.

Menu-based Choice Modeling represents a significant advancement for the market research industry. The innovative approach offers a more realistic purchase simulation in cases where customers select a group or "bundle" of products or services from a menu of options.

The emergence of Menu-based Choice Modeling should be welcome news to a number of marketers—especially those in the QSR, computer, mobile phone, insurance and automotive industries. Up to this point, these marketers have relied on more traditional approaches to gain insights into menu pricing and product optimization.

"At Radius GMR, we've realized the limitations that certain marketers face when conducting traditional choice modeling research," says Chip Lister, Managing Director of Radius GMR. "We've made significant investments in both the technology and the senior-level expertise needed to set up and execute this terrifically complex modeling work."

Since the beta launch of its menu-based choice modeling services in mid-2011, Radius GMR has received interest from marketers across a broad range of industries. The company has successfully completed six major studies in the food service, retail, consumer products, travel, and non-profit sectors.

"Response from our clients has been phenomenal," adds Lister. "We've had to move up the official launch date in order to meet the demand."

About Radius Global Market Research
Radius Global Market Research is one of the largest independent market research companies in the U.S. The company's proprietary tools provide unique insights, effective processes and unmatched experience resulting in proven return on investment for leading global marketers in categories including: consumer products, financial services, pharmaceutical, communications, and traditional/new media. The firm is No. 33 on the Honomichl listing of the top 50 U.S. market research organizations. Headquartered in New York, Radius employs more than 100 people in key markets throughout the U.S. and Europe. More information can be found at www.radius-global.com.

SOURCE Radius Global Market Research