RadiumOne Issued Two Patents for Its ShareGraph™ Technology That Helps Marketers Find Their Next Customer

New Patents Reinforce the Value of Finding New Audiences Based on Social Connections

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Dec 09, 2014, 08:00 ET

SAN FRANCISCO, Dec. 9, 2014 /PRNewswire/ -- RadiumOne, the leading global programmatic advertising platform for brands and advertisers, announced today that it has been issued two patents by the United States Patent and Trademark Office for ShareGraph™, a proprietary technology that can be used to exponentially increase the size of valuable audiences for marketers and boost their advertising performance across every digital channel.

RadiumOne's patents cover a method for amplifying a brand's audience through the construction of a social graph. Simply put, ShareGraph™ helps marketers find the users most closely connected to their known customers through analyzing and weighting their customers' online sharing behaviors on the open web and without the use of any personally identifiable information. Effectively, it's translating petabytes of social activity data into new customers for RadiumOne's brand marketing clients. (Importantly, RadiumOne helps brands collect data via its own data acquisition platform that includes Po.st, a social sharing widget and link shortener; and RadiumOne Connect, an SDK that enables push notifications, mobile analytics, attribution, and geo-fencing.)

"As marketers try to keep up with the challenges of engaging new in-market audiences, RadiumOne's patented ShareGraph™ technology provides brands a unique way to access significant numbers of new customers, regardless of channel, location, or device and in real-time," notes Dimitri Vaynblat, Vice President, Data, Optimization & Product Strategy at RadiumOne. According to Vaynblat, ShareGraph™ can amplify a brand's original audience reach by as much as ten times. Furthermore, thanks to RadiumOne's software that includes its DAP (Data Acquisition Platform), DMP (Data Management Platform), and DSP (Demand-Side Platform), brands can reach these new customers with unprecedented speed and efficiency.

Bill Lonergan, CEO of RadiumOne, says that RadiumOne is investing heavily in new technology, with a number of new patents to come. "In our view," he observes, "brands are looking for something more than the platforms that can bid faster and faster on the same users. Our unique and patented ShareGraph™ technology puts us in a leadership position to propel our brand clients forward."

For more information about RadiumOne's ShareGraph technology, please contact [email protected].

About RadiumOne
RadiumOne builds software that automates media buying, making big data actionable for digital marketers. RadiumOne uses programmatic advertising to connect brands to their next customers by incorporating valuable proprietary data about behaviors, actions and interests demonstrated by consumers across web and mobile touch points. Using these insights and intelligence, RadiumOne helps marketers activate customer engagement in real-time with relevant and personalized offers, messages, content and ads across devices, locations and screens. Based in San Francisco, RadiumOne has offices across North America, Europe and Asia-Pacific. To learn more about RadiumOne, please visit http://radiumone.com.

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SOURCE RadiumOne