RadarOnline and Woven Digital Announce Exclusive Partnership

SANTA MONICA, Calif., Dec. 2, 2010 /PRNewswire/ -- Woven Digital, a new multi-channel media and technology company, announces an exclusive advertising partnership with RadarOnline.com. RadarOnline has selected Woven to be the exclusive representative for its premium display of advertising sales. The partnership alludes to a promising future by granting RadarOnline greater penetration into key adverting verticals, and in return, Woven gaining a successful premium brand to add to their Celebrity Community.  

"RadarOnline is a leading and trusted source for breaking celebrity and entertainment news. We are excited to have such a powerful and influential brand in the Woven Family," says Scott Grimes, Senior Vice President of Sales at Woven.  

As of November 1, 2010, Woven is the exclusive provider of online advertising for RadarOnline, a top entertainment, fashion and celebrity online news source reaching over five million unique visitors per month.  

"Woven's marketplace approach and focus on building brand equity for its partners is a great fit for RadarOnline. We're delighted to have them be our sole provider for online advertising content," says Robin Keller, VP of Digital Sales for American Media, Inc.

Woven delivers a unique model to advertising by offering custom solutions and a true branding experience. With its expanse list of publishers, Woven's advertising solutions currently reaches over 37 million unique visitors per month. As a new advertising and technology company, it focuses on the representation of high-quality, premium websites to build large-scale communities around relevant content. For advertisers, Woven provides customizable, immersive experiences that solve the deficiencies of traditional display advertising by addressing the issue of how to connect with consumers in a one-to-one fashion that generates greater share of voice.

About RadarOnline

RadarOnline is dedicated to providing 24/7 coverage of breaking stories related to entertainment and pop culture at a time when consumers are enthralled with celebrity news. Radar is leveraging the powerhouse editorial team at American Media to fuel this increasingly talked-about brand.

About Woven Digital

Woven Digital is a multi-channel media and technology company providing breakthrough solutions for online advertising. Through aggregated publisher communities, Woven provides brand advertisers a unique and innovative platform to connect and engage with sizable Internet audiences. Woven's publisher alliance currently reaches over 37 million unique monthly Internet users. Woven is headquartered in Santa Monica, CA.

SOURCE Woven Digital

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