Racing Toy, DaGeDar™ Teams Up With Tony Hawk on Birdhouse Skateboarding Tour Across America

ST. LOUIS, Aug. 15, 2011 /PRNewswire/ -- This summer as Cepia LLC, the makers of ZhuZhu Pets®, release their latest toy DaGeDar™ across America, they will also join Tony Hawk and the Birdhouse Skateboards team for the "MIA to NYC" skateboarding tour. As one of the tour's sponsors, DaGeDar™ will host a variety of activities and giveaways at each of the nine stops along the East Coast. As a racing game involving collectible balls and tracks, DaGeDar™ and skateboarding both combine elements of speed and skill, making the partnership a natural fit.

"We are proud to be working with Tony Hawk and Birdhouse Skateboards on this tour. The Birdhouse Tour is an exciting tour where kids will get the chance to play DaGeDar™ firsthand," said Russ Hornsby, CEO, Cepia LLC. "DaGeDar™ is a new game of speed and skill and like skateboarding gives kids a way to compete while being part of a bigger community."

The Birdhouse Skateboards MIA to NYC Tour will begin August 21st at the West Wind Skatepark in Miami, Fla. and conclude September 3rd in Long Island, N.Y. This summer tradition gives fans a great opportunity to come out and see some of the best that skateboarding has to offer at legendary skateparks and tour spots across the East Coast. An event at each stop will showcase skatepark street skating, as well as spectacular half pipe events in Virginia Beach and New York City. As one of the tour's sponsors, kids will get to experience DaGeDar™'s speed at each stop along the way, including interactive toy demonstrations where kids can play DaGeDar™.

Much like skateboarding, DaGeDar™ is a toy that comes with no rules - each player determines how to play, it's a game where house rules rule. Each DaGeDar™ ball is made from a weighted ball bearing, and has a character graphic and code. Each player will need to control the speed and velocity in order to perfectly propel the ball through the track's loops and drops. Players can create their own stunts and tricks. With DaGeDar™, the options for game-play are endless and largely up to the player's own creativity and imagination.

"In creating DaGeDar™, we've tapped into the proven play patterns that boys love – the desire to play a game that lets them define the rules and use their own imaginations," said Hornsby.

Visit www.dagedar.com for more information on DaGeDar™ and to see the Birdhouse Tour schedule.

What is DaGeDar™?

Battle balls with steel core centers, each DaGeDar™ (pronounced da-geh-dar) has its own name and graphic that reflects the radical racer within. Each ball weighs approximately 33 grams and is 33 millimeters in diameter with collector's codes on the back so kids can log on to www.dagedar.com to learn more about their DaGeDar™ character's story, which translates to its racing power within.

DaGeDar™ is available at select national retailers. DaGeDar™ balls, tracks and spinners are sold separately and range from $4.99-$19.99, ages 4+.

About Cepia LLC

Headquartered in St Louis, Mo., Cepia LLC is a privately held company that manufactures toys and games for children of all ages. The company was founded on the premise that sufficiently advanced technology is indistinguishable from magic. Ingenuity, creativity, playfulness and passion are the heart of Cepia and everything it creates. Cepia's toy building enterprises include: Glo-E™, ZhuZhu Pets®, Kung Zhu™, ZhuZhu Princess™, ZhuZhu Babies™, ZhuZhu Puppies™ and their newest venture, DaGeDar™. ZhuZhu Pets® has received top honor Toy of the Year recognition in five countries, including 2010 "Toy of the Year," "Most Innovative Toy" and "Best Girls Toy" at the 2010 TOTY Awards in the U.S.  All toys from Cepia LLC are sold globally through national chain retail outlets and independent toy stores. For more information, please visit www.cepiallc.com, www.zhuniverse.com and www.dagedar.com.

About Birdhouse Skateboards 

Birdhouse Skateboards was founded in 1992. Tony Hawk became sole owner of the company in 2009 and refocused Birdhouse's image and branding to reflect its incredible team of riders. Birdhouse has been prominently featured in the Tony Hawk video game franchise since 1999 and has become an international iconic brand. The company distributes and licenses skateboards and skateboard accessories worldwide, with products designed to cover all ability levels. For more about Birdhouse Skateboards, go to www.birdhouseskateboards.com.

SOURCE Cepia LLC

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