Rachelle Spero Joins Brunswick Group

NEW YORK, July 6 /PRNewswire/ -- Brunswick Group LLC, a leading global communications consultancy, today announced that Rachelle Spero has joined the firm as a Director.  Ms. Spero joins Brunswick from Cohn & Wolfe, where she was Executive Vice President of the firm's Digital Media Practice and a member of its global leadership team.

Ms. Spero, who will be based in Brunswick's New York office, will advise clients on social and digital media strategies.  

"As the media landscape evolves, social and digital media are becoming increasingly important means of disseminating information, generating awareness, establishing thought leadership and managing corporate reputation.  Rachelle will help us better integrate thoughtful social and digital media tactics into the overall communications strategies we develop for our clients," said Steve Lipin, Brunswick's U.S. Senior Partner.  "We are thrilled to welcome Rachelle to our team and are eager to take full advantage of her significant expertise in this rapidly evolving and increasingly influential space."

"Brunswick has established itself as a firm that helps clients in all sectors — and all areas of the world — use communications to build, strengthen and protect their corporate reputation," Ms. Spero said.  "Utilizing social and digital media has become an important part of those efforts, and I'm looking forward to working with my new colleagues as we look to provide Brunswick's clients with best-in-class counsel on this rapidly developing medium."  

Ms. Spero has more than 16 years of public relations, interactive marketing and reputation management experience from consulting for global brands in a variety of industries, including finance, technology, healthcare and consumer goods.  Prior to joining Cohn & Wolfe, where, as Executive Vice President of Global Digital Media, she was responsible for defining and leading the firm's global digital strategy, she was Vice President of Client Services for Digital Influence Group and Director of Marketing for Planet Interactive.

Ms. Spero is a noted authority on digital communications and is a frequent contributor to industry publications and conferences on the topic of social and digital media.  She was a featured speaker at the Public Relations Society of America's 2009 International Conference in San Diego, Calif., and she has also spoken at industry conferences and events sponsored by organizations such as the American Marketing Association, Consumer Health World, and the Information Technology Services Marketing Association.  In 2008, Ms. Spero's digital health programming for Januvia, Merck's first-in-class type 2 diabetes drug, won the Big Apple Award in the New Media category.  

From 2007-2009, Ms. Spero was a frequent guest lecturer on the topic of social and digital media at New York University (NYU) and is now an adjunct professor for NYU's Master of Science in Public Relations and Corporate Communication program.  She has a Bachelor of Science Degree in Journalism from Northeastern University.

About Brunswick Group LLC

Brunswick Group LLC is a private partnership with a growing team of more than 475 people, including over 80 partners.  The firm has grown organically over 21 years and now has 16 wholly owned offices in 11 countries.  These are Abu Dhabi, Beijing, Berlin, Brussels, Dubai, Frankfurt, Hong Kong, Johannesburg, London, Milan, New York, Paris, San Francisco, Stockholm, Vienna and Washington D.C.  The firm's service offer comprises financial and corporate communications, investor relations, internal communications and opinion research.  

SOURCE Brunswick Group LLC

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