/R E P E A T -- Video B-roll Available Via CNW - Sobeys Launches Mission to Make Better Food Accessible to Canadians/

TORONTO, Sept. 12, 2013 /CNW/ - The following B-Roll is available by Video On-Demand web download:

STORY SUMMARY: The Sobeys brand is on a journey to help Canadians eat better, feel better and do better with changes to stores, products and a new marketing campaign. Customers will now be able to find new fresh-food programs, like tomatoes grouped by sweetness and an all-natural artisan bread program; an expanded array of Natural Source products with no artificial ingredients or preservatives; Certified Humane chicken, pork and beef;  and lots of great new recipes and cooking tips. Sobeys is making it easy and affordable for Canadians to explore better food.

WEB Video Preview and Download link:

http://cnw.pathfireondemand.com/viewpackage.action?packageid=735

TIME OF POSTING:  9:00AM EST
DATE OF POSTING:  September 12, 2013

All video can be viewed by clicking on the link. Broadcast quality video is available for download by accredited journalists. Please contact [email protected] for access.

STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:

Sheryl Davey or Lauren Grant
High Road Communications for Sobeys Inc.
[email protected] or [email protected]
416-644-2274 or 416-644-2237

For assistance with Video On-Demand, please contact CNW at [email protected] or (416) 863-5612.

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This material is offered for free and unrestricted news use.

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SOURCE: SOBEYS INC.