/R E P E A T -- Free VIDEO B-ROLL AVAILABLE VIA CNW - Cancer Care Ontario wants you to pay attention to your colon/

TORONTO, Feb. 27, 2015 /CNW/ - The following B-Roll is available by Video On-Demand web download:

STORY SUMMARY:  March is Colorectal Cancer Awareness Month and Cancer Care Ontario (CCO) is on a mission to raise awareness about an organ that doesn't get the attention it deserves.

The colon plays a major role in the digestive system, helping to remove waste from the body. In Ontario, approximately 8,900 people were diagnosed with colorectal cancer in 2014.

CCO is encouraging all Ontarians to make the first move and reduce their risk of developing cancer. This can be done by making healthier lifestyle choices and getting screened appropriately, as your chances of developing colorectal cancer can be influenced by poor diet, lack of physical exercise and obesity. Visit www.cancercare.on.ca/colon to learn more and join the conversation online using the hashtag #MakeTheFirstMove.

WEB Video Preview and Download link:

http://cnw.pathfireondemand.com/viewpackage.action?packageid=849

All video can be viewed by clicking on the link. Broadcast quality video is available for download by accredited journalists. Please contact [email protected] for access. 

STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:

Cancer Care Ontario media line ([email protected] / 1.855.460.2646)

Erin MacFarlane ([email protected] / 416.971.9800 x 2980)

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SOURCE Cancer Care Ontario