Insights Across North America Reveal that People who use Quora are a Prime, Tech-Savvy Consumer Tech Audience
MOUNTAIN VIEW, Calif., Nov. 30, 2022 /PRNewswire/ -- Quora, the knowledge sharing platform, today shares new survey data conducted by Global Web Index (GWI) about the technology mindset and behaviors of people who use Quora. The data reaffirmed that people who use Quora are technologically savvy and eager to explore new products. For example, people who use Quora are 126% more likely to be early tech adopters, as compared to the average internet user, with the majority both interested in - and confident with - using new technology. Their online interests also translate to real-world value, with people who use Quora reporting they're likely to buy new tech products as soon as they become available.
"We've always known that Quora users are at the head of the pack when it comes to technology, and this research reaffirms this.," says Vinay Pandey, Chief Revenue Officer at Quora. "People who use Quora often identify as tech natives and are very likely to have purchased technology recently. This is why Quora is the advertising platform of choice for leading consumer technology brands and marketers looking for a high-intent audience."
Additionally, in internal user feedback sessions, people who use Quora reported coming to the platform to gain knowledge, with respondents enjoying the platform's quality, conversational depth, and user friendliness. Individual people and businesses alike can join Quora and learn more about innovative technology, new products, and best practices from one another.
To access the full report, please visit: https://business.quora.com/insights/consumer-tech-on-quora-amer/
About Quora:
Quora is a knowledge sharing platform with earning options for creators and a mission to share and grow the world's knowledge. Founded in 2009, Quora serves over 300 million monthly unique visitors with important insights that have never been shared anywhere else, from people that couldn't be reached any other way. Millions of people search the web for answers and millions of people write answers on Quora, every week. Brands can reach this high-intent, affluent audience with unique ad types and precise targeting.
SOURCE Quora
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