Quiznos Consolidates Video Advertising with TubeMogul

EMERYVILLE, Calif. and DENVER, Feb. 19, 2015 /PRNewswire/ -- TubeMogul (NASDAQ: TUBE), the leading enterprise software company for digital branding, and Quiznos, one of North America's premier quick-service restaurant chains and pioneer of the toasted sub, today announced an agreement to consolidate Quiznos' video advertising through TubeMogul's platform.       

Quiznos' internal marketing team will use TubeMogul's self-serve platform to manage their U.S. media planning, buying and measurement. Increased efficiency and the ability to target specific audience demographics across devices were key in Quiznos' decision to implement TubeMogul's software. Quiznos also plans to use TubeMogul's BrandAccess to automate direct deals with premium publishers and reach viewers across devices.

"We view digital video as the best way to help elevate our brand amongst our target audience," said Tim Kraus, Director of Interactive and Innovation at Quiznos. "Adopting TubeMogul's platform makes our marketing more efficient and lets us use data to make smarter decisions about how we spend our advertising budget."  

"We're thrilled to help Quiznos connect with consumers in an increasingly fragmented world," said Keith Eadie, TubeMogul's Chief Marketing Officer. "We look forward to continuing to expand on our relationship and developing new ways that technology can build Quiznos' already-beloved brand."

About TubeMogul
TubeMogul (NASDAQ: TUBE) is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their video advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in New York, London, Singapore, Tokyo, Sydney, Toronto and offices across the United States.

About QUIZNOS
Denverbased Quiznos is a chain designed for today's busy consumers who are looking for a high quality, tasty, freshly prepared alternative to traditional fastfood restaurants. With locations in 50 states and 30 countries, Quiznos is one of the world's premier quickservice restaurant chains and pioneer of the toasted sandwich; Quiznos restaurants offer creative, chefcreated sandwiches and salads using premium ingredients. Quiznos was founded in 1981 by chefs who discovered that toasting brought out the best in every sandwich ingredient. For more information, please visit www.quiznos.com.

Contacts:

Jeff Fisher
TubeMogul
(510) 443-0739
[email protected]

SOURCE TubeMogul

Related Links

http://www.tubemogul.com

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