Quixey Launches Its App Search Direct-to-Consumer

MOUNTAIN VIEW, Calif., Oct. 23, 2013 /PRNewswire/ -- Today, Quixey, the search engine for apps, launches a new product that extends its enterprise-grade app search platform to consumers for the first time. Available for the Android operating system in the Google Play store, Quixey's new mobile offering uses its powerful Functional Search technology to help people find the right app for any need.

Until now, most app search has been based on titles and keywords, so users need to know the name of an app before they can search for it. With Quixey's app search, users can describe what they want to do in simple terms. Then Quixey's Functional Search dives deep into unstructured data from the web, including reviews, social media and blogs, in order to find out what apps really do and deliver the most relevant app search results in a simple interface.

"Quixey is the gateway into a world where anything you want to do is at your fingertips, and that starts with enabling users to simply describe what they want to do, and presenting them with the best experience and results," said Guru Gowrappan, Executive VP of Product and Marketing, Quixey. "Mobile is the primary way people access information globally, but search results in the biggest app stores are still largely irrelevant and cumbersome for users to sort through. Quixey changes that."

In addition to bringing Functional Search to everyone, Quixey offers:

• A New Way to Browse: Break out of traditional app categories and spin a wheel to discover new apps dedicated to music, sports, work, education and other topics.
• Customized Trends: The latest and greatest trending apps, games and top picks are customized for each user.
• Sample Sort: Create and sort sample search queries by different life functions, like Play (buy movie tickets), Work (scan business cards) and Learn (learn Spanish phrases).

"Mobile app search is an enormous challenge; as the number of apps and functions continues to grow exponentially, app discovery has remained stagnant," said David Bettner, who developed the popular app Words With Friends. "The industry desperately needs a transformative solution. I'm excited to see how Quixey solves the problem and helps users find the apps and functions they need, when they need them."

About Quixey

Quixey is The Search Engine for Apps – searching mobile, desktop, web, and browser apps. Quixey invented a new type of search, Functional Search™, that allows users to find apps by searching for what they want to do. Quixey partners with major app stores, search engines, manufacturers, carriers and web platforms to power app search globally, while the Quixey mobile app brings the power of Functional Search direct to consumers. Quixey also provides Sponsored Apps, allowing apps to target users at the point of discovery. For more information, please visit www.quixey.com.

Video with caption: "Quixey Functional Search App." Video available at: http://www.youtube.com/watch?v=q_C170fHqBk&feature=youtube_gdata

Image with caption: "Quixey, the search engine for apps." Image available at: http://photos.prnewswire.com/prnh/20131023/SF02496

CONTACT:   Lara Sasken, 310-871-9704, [email protected]

SOURCE Quixey