ATLANTA, Feb. 28, 2019 /PRNewswire/ -- In today's hustle and bustle world, most people don't stop to take care of themselves. That's why the maker of Quilted Northern® bath tissue is inviting consumers to cozy up and celebrate International Hygge Day on February 28th by taking a #COMFDAY.
What's a #COMFDAY, you ask? It's a day fully dedicated to comfort. A day where you wear things that make you comfortable, do things that make you comfortable, and avoid anything that doesn't make you feel cozy and great. And as "hygge" (pron: hoo-gah) is the Danish concept of coziness and conviviality that brings about a warm, indescribably pleasant feeling, International Hygge Day is the perfect moment to call for a #COMFDAY.
"It is not hard to see that staying in and celebrating the comfiest holiday of the year beats the alternative, especially considering the intense winter weather most of the country has experienced this year," said Charles Ekenga, Senior Brand Building Manager for Quilted Northern. "As a brand focused on comfort, we think #COMFDAY is a perfect excuse for people to take some time to care for themselves."
To introduce #COMFDAY to the world, Quilted Northern partnered with independent creative agency Mekanism, their in-house social media agency Epic Signal, and comedian/Instagram star Renny to create humorous social videos.
"There can be so much social media pressure for people to go outside and do things. But this pressure is also causing millennial behavior to shift, from FOMO to JOMO (Joy Of Missing Out)," said Mekanism Creative Director, Todd Feitlin. "So we created a fun campaign that encourages people to stay inside, relax and enjoy the best that comfort has to offer."
About Georgia-Pacific
Based in Atlanta, Georgia-Pacific and its subsidiaries are among the world's leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose, specialty fibers, nonwoven fabrics, building products and related chemicals. Our familiar consumer brands include Quilted Northern®, Angel Soft®, Brawny®, Dixie®, enMotion®, Sparkle®, Mardi Gras®, Vanity Fair®, and STAINMASTER™ household cleaning products. Georgia-Pacific has long been a leading supplier of building products to lumber and building materials dealers and large do-it-yourself warehouse retailers. Its Georgia-Pacific Recycling subsidiary is among the world's largest recyclers of paper, metal and plastics. The company operates nearly 200 facilities and employs approximately 35,000 people directly, and creates nearly 92,000 jobs indirectly. For more information, visit: gp.com.
About Mekanism
Mekanism is an award-winning, independent, full-service advertising agency made up of creative entrepreneurs. With offices in San Francisco, New York, Chicago and Seattle, we serve as collaborative business partners with some of the world's best brands, including Ben & Jerry's, HBO, MillerCoors, Peloton, Facebook, Charles Schwab and Alaska Airlines. Our creative approach to brand building is best described as "The Soul and Science of Storytelling": Communicating a brand's purpose with ideas informed by data and rooted in human truths.
SOURCE Georgia-Pacific
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