Quilted Northern® Brand Looking To Transform National Toilet Paper Day Into Black Friday - For Toilet Paper Shopping

Brand celebrating "most forgettable holiday" with 24-hour mega-deal on Quilted Northern® Ultra Soft & Strong® Bath Tissue

News provided by

Georgia-Pacific

Aug 25, 2016, 02:47 ET

ATLANTA, Aug. 25, 2016 /PRNewswire/ -- Quilted Northern® Bath Tissue, the brand behind the Designed to be Forgotten® campaign and forgettable bathroom experiences, is looking to make National Toilet Paper Day a memorable holiday this year. On August 26, consumers can save up to 30 percent when they purchase Quilted Northern on Amazon.com.

National Toilet Paper Day is not like other holidays, but it's our favorite. Celebrate with Quilted Northern and save up to 45% on Amazon.com while sales last.

With no parades, presents or days off from work, National Toilet Paper Day can easily be considered the most forgettable holiday of the year. This is a fact the Quilted Northern brand wanted to own and celebrate by creating a memorable, 24-hour deal through Amazon. A humorous video – "A Most Forgettable Holiday," and multiple in-market activations across the country will also help celebrate the forgettable nature of National Toilet Paper Day.

"We recognize that few people are aware of National Toilet Paper Day, and we accept that," said Jason Ippen, senior brand director for Quilted Northern. "The least we could do on this unique holiday is have a little fun and offer every American a memorable deal that helps them forget National Toilet Paper Day, and the process of ever having to buy toilet paper again."

As consumers increasingly turn to eCommerce for purchases of household items, the maker of Quilted Northern is also putting an unconventional twist on the online shopping experience for consumers in New York and Seattle by creating mini pop-up stores. The stores are just large enough for a hand, so that your phone becomes the "store," reflecting the growing importance of mobile shopping. Additionally, the pop ups mirror the local architecture and environments of each city in amazing detail, from the multi-story buildings of New York City to the urban mall design in Seattle.

To take advantage of the 24-hour National Toilet Paper Day deal and view the "A Most Forgettable Holiday" video, consumers can visit the Quilted Northern page on Amazon starting at 12:01am PST on August 26. In addition to saving up to 30 percent, shoppers can save up to 15 percent more when they subscribe to recurring deliveries of eligible Quilted Northern products with Amazon's Subscribe & Save Program. In addition, customers can get 45 percent off with Alexa by purchasing Quilted Northern toilet paper on their Echo, Tap, Dot, or Fire TV on August 26 and 30 percent off with Alexa from August 27 through September 9.

About Georgia-Pacific
Based in Atlanta, Georgia-Pacific and its subsidiaries are among the world's leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, office papers, cellulose, specialty fibers, nonwoven fabrics, building products and related chemicals. Our familiar consumer brands include Quilted Northern®, Angel Soft®, Brawny®, enMotion®, Sparkle®, Mardi Gras® and Vanity Fair®, as well as Dixie®. Its GP Harmon subsidiary is among the world largest recyclers of paper, metal and plastics. The company employs approximately 35,000 people directly, and creates nearly 92,000 jobs indirectly. For more information, visit: gp.com.

Video - https://youtu.be/9mD2zcA5-u4

Logo - http://photos.prnewswire.com/prnh/20030425/PAPLOGO

SOURCE Georgia-Pacific