Quality, Not Quantity: Social Media Strategy for Small Business

NEW YORK, April 3, 2014 /PRNewswire/ -- Engaging your target audience on social is a no-brainer—it allows you to leverage the power of word-of-mouth marketing to an exponential degree and have two-way conversations with customers. But for many small businesses, social can become a slippery slope of creating accounts…and subsequently neglecting them. It's important for small business marketers to make the most of their limited time and resources, and for social, that means establishing a focused strategy to achieve their goals.

In her latest article for PR Newswire's Small Business PR Toolkit, Heather Wied, Marketing Director for Pubsoft, shares 5 steps for crafting a targeted social strategy that can be applied to any small business looking to use social channels to achieve business goals. From identifying the most popular social channels in your target market and focusing your efforts to those that best match your brand voice and style, to considering "niche" networks instead of the major players, Wied's advice will take your brand social in the smartest way possible.

To learn more about best practices for creating an effective social marketing strategy:  http://bit.ly/1i4jEkn

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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