Quaker Provides Consumers Convenient Steel Cut Oatmeal to Fuel Them through Busy Mornings

New Quick 3-Minute Products Give Taste Buds the Texture of Traditional Steel Cut Oats in Just Minutes

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Mar 10, 2015, 08:00 ET

CHICAGO, March 10, 2015 /PRNewswire/ -- On a typical morning, only one in four people (26 percent) actually eat breakfast, with 37 percent of those that don't eat breakfast citing time constraints as the reason for skipping.¹ With families increasingly pressed for time in the morning hours, Quaker Oats, a subsidiary of PepsiCo, Inc., offers a tasty and wholesome solution with new Quick 3-Minute Steel Cut Oats.

With two varieties – original and flavored pouches – Quaker^® Quick 3-Minute Steel Cut Oats are expertly cut rather than rolled to preserve the hearty texture that has made steel cut oats popular. The new lineup now cuts the traditional cook time down by 10 times – from 30 minutes to three.²

"At Quaker, we love to bring the goodness and great taste of oats to consumers in new and exciting ways," said Joe Silverman, Senior Marketing Director for Quaker Oats. "Our new Quick 3-Minute Steel Cut oatmeal is ready in minutes, making it an easy option for those craving hearty and delicious steel cut oats, but who may not have been enjoying them due to time constraints."

In addition to their taste and convenience, Quick 3-Minute Steel Cut Oats delivers 100 percent heart-healthy whole grains and dietary fiber; two areas of nutrition improvement as identified in the latest report released by the Dietary Guidelines Advisory Committee. With the average U.S. diet low in the number of recommended servings of whole grains and many Americans often falling short of their daily fiber intake³, Quick 3-Minute Steel Cut Oats serves as a tasty solution for consumers.

Quaker Quick 3-Minute Steel Cut Oats, Original
A versatile breakfast staple with the same hearty texture and nutty flavor of traditional steel cut oats, Quick 3-Minute Steel Cut Oats can be enjoyed on its own or as the perfect ingredient in both sweet and savory dishes, offering endless combinations. Each serving contains 4 grams of fiber and 40 grams of 100 percent whole grain oats. The 25-ounce canister has a suggested retail price (SRP) of $4.99.

Quaker Quick 3-Minute Steel Cut Oatmeal, Flavored Varieties
Beyond the original flavor, the product also comes in two delicious flavor combinations: Blueberries & Cranberries and Brown Sugar & Cinnamon, made with real fruit pieces and spices for a convenient and tasty breakfast. Each Quick 3-Minute Steel Cut Oatmeal box contains eight single-serve pouches, each serving containing 3 grams of fiber made with 100 percent whole grains. These flavored varieties have a suggested retail price (SRP) of $4.19 per box.

Quaker's Quick 3-Minute Steel Cut lineup is available now in mass merchandise and grocery stores nationwide. For more information about Quaker's latest innovations and recipe ideas, visit www.QuakerOats.com, www.Facebook.com/Quaker or follow the brand on Twitter @Quaker.

¹ Technomic. The Breakfast Consumer Trend Report. Dec. 2013.
² Compared to the Original Quaker^® Steel Cut Oatmeal.
³U.S. Department of Health and Human Services (HHS) and the U.S. Department of Agriculture (USDA). 2015 Dietary Guidelines Advisory Committee Report. Feb. 2015.

About The Quaker^® Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker^® Oats, Quaker^® Rice Cakes and Quaker Chewy^® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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