Quaker® Popped™ Snacks, Popping Up This Fall

New Look for Quaker Quakes with the Same Great Taste Families Know and Love

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Oct 22, 2012, 08:00 ET

CHICAGO, Oct. 22, 2012 /PRNewswire/ -- With fall in full swing and the holiday season fast-approaching, people are constantly looking for nourishing and delicious snacks to help fuel them through the day. Now the Quaker Oats Company, a division of PepsiCo, is proud to introduce Quaker Popped, a wholesome solution for snack-time cravings. Quaker Popped are made with the delicious goodness of whole grain brown rice and corn, with 10 to 13 grams of whole grain per serving and zero grams of trans fat. Plus, the bite-sized snacks are popped, not fried, which means lower fat compared to some fried snacks.

Those who loved Quaker Quakes should now look for Quaker Popped in the snack aisle – it's the same great taste with a new name and look to better represent the attributes of the product.

"Quaker has been providing families with wholesome breakfasts and snacks for more than a century, and as we continue to do so, we want to ensure that our products are easily recognizable for the families we serve," says Justin Lambeth, Chief Marketing Officer, Quaker Foods North America. "We renamed our classic snack as Quaker Popped because it better represents the way the product is made, as they are literally popped to crispy perfection."

To match the new name, Quaker Popped packaging features a fun, new logo and a bright color scheme to reflect the vibrant flavors inside a bag you can't wait to pop open. Quaker Popped are available in 14 different flavors – including favorites Cheddar Cheese, Caramel Corn and Apple Cinnamon – to help satisfy any craving and are a great snacking option when on-the-go. Wal-Mart shoppers should also look for new flavors Chipotle Cheddar and Sweet & Salty Mix.

Available at grocery stores nationwide, Quaker Popped are offered at a suggested retail price of $2.00 for a 3 ounce bag (3 servings). For more information on Quaker Popped, visit www.QuakerPopped.com, and for information on additional nourishment news from Quaker, follow www.Twitter.com/Quaker and like www.Facebook.com/Quaker.

About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding No. 1 positions in their respective categories, Quaker^® Oats, Quaker^® Rice Cakes and Quaker Chewy^® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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Contact:
Sara Scharg
Quaker Foods and Snacks
312.821.2427
[email protected]

SOURCE The Quaker Oats Company