Quaker® Oats Teams Up With NFL PLAY 60 and Andrew Luck To Find Kids With A Winning Combination of Healthy Habits

Luck shows kids it takes more than "luck" to be a success on and off the field

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Sep 04, 2012, 09:00 ET

CHICAGO, Sept. 4, 2012 /PRNewswire/ -- The Quaker Oats Company, a division of PepsiCo, along with NFL PLAY 60 and NFL rookie quarterback Andrew Luck are teaming up to find inspiring kids who make eating right and physical fitness a priority and can motivate their peers to do the same. Starting today, parents can encourage their kids, ages six to thirteen, to enter The NFL PLAY 60 Super Bowl Contest presented by Quaker by sharing how they help power their play with nourishing foods and exercise. The search aims to highlight the importance of healthy habits for kids and families, while also providing some once-in-a-lifetime rewards, including tickets to NFL games and one "lucky" grand prize trip to Super Bowl XLVII to run the game ball onto the field.

"Quaker and NFL PLAY 60 believe kids and families can inspire each other to make important lifestyle changes now that will benefit them throughout their lives," said Justin Lambeth, Chief Marketing Officer for Quaker Oats. "For the past 135 years, Quaker has nourished families to help power their play. By working with dynamic role models like Andrew Luck and supporting activities that foster change, such as The NFL PLAY 60 Super Bowl Contest presented by Quaker, we remain committed to supporting healthy families for years to come."

Andrew Luck, a supporter of NFL PLAY 60, is building his relationship with Quaker based on their shared mission of motivating families to be active and choose wholesome foods. "Growing up, my family and teammates inspired me to eat right and make physical fitness a way of life. So I know that role models, especially the peer-to-peer kind, make all the difference," said Luck. "I believe that good nutrition and regular physical activity can help improve kids' lives, and I'm happy to join Quaker and NFL PLAY 60 to recognize kids who inspire others to make healthy choices."

To enter, participants ages six to thirteen can visit QuakerOats.com/NFLPLAY60 with parent or guardian permission, answer three quick questions and pledge to spend at least 60 minutes each day getting active. The site also features a photo gallery with behind-the-scenes pictures from the NFL PLAY 60 Youth Football Festival during the NFL Draft and a video shoot with Luck, while a video gallery offers access to videos from Luck with tips for bringing out your A-game through nourishing foods and regular exercise.

As the official Hot Cereal Sponsor of the NFL, Quaker aims to complement the goals of NFL PLAY 60 by continuing to make nourishing, whole grain products that help give kids the fuel they need to partake in active play. With the 2012-2013 NFL regular season beginning September 5, The NFL PLAY 60 Super Bowl Contest presented by Quaker is a way for kids and families who love football to step up their game and inspire other fans to live healthier lifestyles.

Another Way to Play

Quaker will provide more rewards for choosing nourishing foods with the opportunity to win Quaker and NFL PLAY 60 gear at QuakerOats.com/NFLPLAY60. Simply enter the UPC codes from two different Quaker food and snack packages for the chance to win prizes including Quaker and NFL PLAY 60 t-shirts, NFL PLAY 60 activity sets or tickets to a 2013 NFL regular season game. No purchase is necessary to enter or win. For details of the free entry method and Official Rules, please visit www.QuakerOats.com/NFLPLAY60.

Quaker Oats, one of the most trusted brands at the breakfast table for more than a century, is proud to have a seat at the training table by collaborating with the NFL, a longstanding and influential global organization that exemplifies sporting excellence. The partnership, announced in January 2012, creates synergy between two iconic American brands dedicated to healthy living.

Quaker offers a variety of hot cereals, including Standard Quaker Oats, Instant Quaker Oatmeal, Steel Cut Oats and new Quaker Real Medleys, a premium portable oatmeal with real fruit or crunchy nuts. For more information on Quaker products and programs, visit QuakerOats.com, Facebook.com/Quaker or Twitter.com/Quaker.

About NFL PLAY 60 Super Bowl Contest presented by Quaker

The NFL PLAY 60 Super Bowl Contest presented by Quaker serves as a platform for kids to inspire each other to power up with wholesome foods and stay active. All entries will be accepted from September 4 at 12:00 a.m. ET to November 25 at 11:59 p.m. ET, pending parental or legal guardian consent is provided. A total of 34 official contest prizes will be awarded, with 33 first prize winners and one grand prize winner. For official contest rules and prizing details please visit QuakerOats.com/NFLPLAY60 or NFLRush.com/SuperKid.

About The Quaker Oats Company

The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding No. 1 positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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About NFL PLAY 60

Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL's long-standing commitment to health and wellness with partner organizations like USA Football. PLAY 60 also is implemented locally, as part of the NFL's in-school, after-school and team-based programs. Since the program was launched in 2007, the NFL has committed more than $250 million to youth health and fitness through programming, grants, and media time for public service announcements. The NFL and its teams have built more than 120 NFL Youth Fitness Zones, organized more than 1,500 PLAY 60 youth events, and integrated programs into more than 77,000 schools nationwide since the campaign launched.

No Purchase Necessary to Participate or Win in the NFL PLAY 60 Super Bowl Contest presented by Quaker. Many Will Enter, Few Will Win. Entrants must have a parent's or legal guardian's permission to participate in this Contest prior to entering. Starts 12:00:00 am ET on 9/4/12, ends 11:59:59 pm ET on 11/25/12 ("Promotion Period"). Open to legal residents of the 50 United States and District of Columbia who are between the ages of 6 and 13 as of entry date. Entrants must have a parent's or legal guardian's permission to participate in this Contest prior to entering. Void where prohibited. Subject to the Official Rules, available by visiting NFLRUSH.com/SuperKid or QuakerOats.com/NFLPLAY60 during the Promotion Period or by sending a SASE for receipt by 1/9/13 to: 2012 NFL PLAY 60 Super Bowl Contest presented by Quaker RULES, P.O. Box 17009, Bridgeport, CT, 06673-7009. Sponsor: NFL Properties LLC.

The Quaker Entities (as defined in the Official Rules) have not offered or sponsored this contest in any way.