Quaker Oats Celebrates its Fans on National Oatmeal Day with 'Oat Street' Takeovers

National Holiday is Celebrated by Intercepting Commuters with Free Oatmeal

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Oct 28, 2014, 08:00 ET

CHICAGO, Oct. 28, 2014 /PRNewswire/ -- In celebration of National Oatmeal Day on October 29, The Quaker Oats Company, a subsidiary of PepsiCo, Inc., is taking over and temporarily renaming Oak Streets to Oat Street in select cities across the country. For those living in Chicago, Ill., San Francisco, Calif., and Portland, Ore., their day is about to get a little oat-tastic. Quaker will encourage local residents during their morning commutes on Oat Streets to join in on the celebration and delight them with a delicious surprise: a free on-the-go breakfast of Instant Quaker Oatmeal Cups and Quaker Real Medleys Oatmeal+ (while supplies last).

Quaker Oats Celebrates its Fans on National Oatmeal Day with Oat Street Takeovers

"We think any day is a good day to enjoy a delicious bowl of oatmeal, but National Oatmeal Day gives us a special reason to have some fun and inspire oatmeal lovers everywhere to enjoy it just the way they like it," said Joe Silverman, senior marketing director, Quaker Foods North America. "Oatmeal is a delicious and nutritious breakfast option that families have enjoyed together for generations. We're excited to treat fans, especially on National Oatmeal Day, with oatmeal to start their day off right."

Take a Bite of National Oatmeal Day
On Wednesday, October 29 from 7-10 a.m., street teams will take over Oak Streets, renaming them to Oat Street, in Chicago, San Francisco and Portland to serve up free samples to local residents. Consumers will enjoy Instant Quaker Oatmeal Apple Cinnamon and Maple Brown Sugar flavor and Real Medleys Apple Walnut Oatmeal+ along with accompanying recipes created by Sam Stephens, Quaker's Creative Oatmeal Officer. Local residents can grab their free on-the-go cup of oatmeal around the following Oat Street locations:

Chicago – Oak Street between State Street and Michigan Avenue
San Francisco – Southwest side of Oak Street near The Panhandle, between Baker Street and Stanyan Street
Portland – Southwest side of Oak Street and 5^th Street

The Endless Versatility of the Oat
On National Oatmeal Day, Quaker is also reminding consumers about the variety of ways oatmeal can be enjoyed and is encouraging fans across the country to get inspired and enjoy their oatmeal in delicious and unexpected ways. As part of these efforts, Quaker is inviting families and community members nationwide to join the celebration by Tweeting a photo of their oatmeal breakfast to @Quaker using #QuakerUpEntry for a chance to win a breakfast set. See Official Rules for details.

To inspire creative oatmeal creations, below is a fun and festive oatmeal recipe designed by Sam Stephens to try out:

Pumpkin Cheesecake Oatmeal
Ingredients:
½ cup of Quaker Oats (Quick or Old Fashioned)
¼ cup of canned pumpkin puree
2 teaspoons brown sugar
2 teaspoons pumpkin spice
1 teaspoon vanilla extract
2 tablespoons graham crackers, crumbled
1 tablespoon whipped cream cheese
1 tablespoon chopped pecans

Preparation: Prepare oatmeal as usual. Stir in pumpkin puree, brown sugar, pumpkin spice, and vanilla. Top with crumbled graham crackers, a dollop of whipped cream cheese, and sprinkle with chopped pecans.

For more than 135 years, Quaker has helped nourish families through delicious foods made with the power of whole grain oats. Each serving of Quaker oatmeal helps provide energy and at least one serving of whole grains – a great first step towards meeting the daily whole grain recommendations[1] for overall good health.

For more information on the goodness of Quaker Oats or for more oat-spired recipes, please visit www.QuakerOats.com, "like" us on www.Facebook.com/Quaker, or follow us on Twitter @Quaker.

About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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[1]U.S. Department of Agriculture and U.S. Department of Health and Human Services. Dietary Guidelines for Americans, 2010. 7th Edition, Washington, DC: U.S. Government Printing Office, December 2010.