Quaker, Chef'd Make A Delicious Breakfast Just A Click Away

Nation's First Online Meal-Kit Marketplace Launches Breakfast Category with Exclusive Quaker "DIY" Meals

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Dec 06, 2016, 08:43 ET

CHICAGO, Dec. 6, 2016 /PRNewswire/ -- Starting today, The Quaker Oats Company, a subsidiary of PepsiCo, Inc., is delivering the goodness and versatility of oats to even more people by partnering with Chef'd to help launch its expansion into the breakfast category. Chef'd, a leading online meal-kit marketplace – and now one of the only to offer breakfast – will offer three Quaker-branded "Overnight Oats" meals, all featuring Quaker's Old Fashioned Oats.

Beginning Tuesday, Dec. 6, Chef'd will add three Quaker Overnight Oats meals to its meal-kit marketplace, making it one of the only major meal delivery services to offer breakfast. At $10 for a double serving, consumers will be able to choose between Blueberry Honey, Strawberry Blueberry Maple Syrup or Dried Cherry Banana Pecan & Brown Sugar Overnight Oats meals - all featuring Quaker Old Fashioned Oats.

"From introducing the iconic round canister to launching the first instant oatmeal, for the last 140 years Quaker has been finding innovative ways to help more people start the day with a delicious, nourishing oatmeal breakfast," said Becky Frankiewicz, senior vice president and general manager of Quaker Foods North America. "With more people than ever using meal-kit delivery services, our collaboration with Chef'd allows us to introduce more people to a new way of getting creative in the kitchen with oatmeal."

The three Quaker Overnight Oats meals – featuring Quaker's signature Blueberry Honey recipe and Chef'd's Strawberry Blueberry Maple Syrup and Dried Cherry Banana Pecan & Brown Sugar recipes – will be among the first breakfast meal options available for consumers to purchase on the Chef'd website.

"At Chef'd, we are constantly innovating and refreshing our offerings to meet the needs of today's consumer," said Kyle Ransford, Chef'd founder and CEO. "We've seen first-hand the growing demand for fun, flavorful, nourishing breakfast options, particularly among the millennial generation. It made perfect sense to launch this new category and partner with a trusted brand like Quaker that has been synonymous with high-quality breakfast for more than a century."

Trending Breakfast Meets Popular Meal Service

Overnight Oats are made up of layers of oats, dairy and favorite toppings like fruit or nuts in a mason jar that refrigerate overnight for a cool and creamy, yet hearty breakfast in the morning, with no additional prep needed. The trendy breakfast was popularized by consumers on Pinterest last summer and quickly became a sensation, even making it into Google's 2016 Food Trends report.

Like other meals available through Chef'd, consumers who order Overnight Oats will receive all the necessary, pre-portioned ingredients and step-by-step instructions for making the meal. The meal kits will also include a branded mason jar as well as additional Quaker Overnight Oats recipe cards.

Chef'd has an arsenal of more than 100 chefs from around the nation who have created more than 300 recipes featuring fresh, quality ingredients. Unlike other meal-kit delivery services, Chef'd gives consumers the choice to reorder meals at any time and provides meals without a subscription or membership fees, and also offers delivery within 1-2 days from the online order date.

Chef'd is offering the new Quaker Overnight Oats meals at $10 for a double serving. For more information, or to order your first Overnight Oats meal delivery, please visit chefd.com/collections/quaker. You can also find additional Overnight Oats recipes and inspiration at QuakerOats.com.

About The Quaker® Oats Company

The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 135 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.

About Chef'd

Headquartered in El Segundo, Calif., Chef'd is an at-home, high-quality ingredient meal store that partners with celebrated chefs, media outlets and culinary influencers to create recipes that make it easy for anyone to cook like a pro at home. Launched in late April 2015, Chef'd was created to help consumers rethink the home-cooked meal by offering fresh, pre-portioned ingredients that aim to eliminate food waste and in turn cut consumer grocery costs, all without the hassle of subscription or membership fees. Chef'd branded recipes are currently available from noted chefs, health experts and renowned media publications. Follow on Twitter @get_chefd and Instagram @Chefd.

Photo - http://photos.prnewswire.com/prnh/20161205/445891
Photo - http://photos.prnewswire.com/prnh/20161205/445892

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