Pursuant Expands Consulting Expertise

DALLAS, May 18, 2011 /PRNewswire/ -- Pursuant, a full-service fundraising consulting firm, recently expanded its consulting team by adding Lola Mauer as lead strategy consultant. Mauer brings 13 years of fundraising experience to Pursuant, where she will direct strategy for client fundraising campaigns in the higher education, faith, healthcare and human services segments.

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"For client engagements, Pursuant thoroughly evaluates relevant data and communications, which creates a framework for developing a holistic, multichannel fundraising strategy," says Trent Ricker, CEO of Pursuant. "Lola will lead the integrated strategy development processes to identify each client's unique needs and to create efficient fundraising plans with immediate and long-term goals."

Prior to joining Pursuant, Mauer served for seven years as the director of annual giving at the University of South Carolina (USC) in Columbia, S.C. During her tenure, she substantially increased the number of donors and financial gifts to the university, including a 36 percent increase in giving among young alumni and 98 percent growth in senior class giving. Mauer implemented the university's first integrated digital communication strategy.

While still at USC, Mauer worked with Pursuant to devise the award-winning "Face of Y'ALL" campaign (Young Alumni Leaving a Legacy). The program, which has been highly successful at keeping young alumni engaged with the university, was met with national and international acclaim.

"Pursuant employs the sharpest minds and most experienced professionals to advise our clients," says Curt Swindoll, executive vice president of strategy for Pursuant. "Lola brings a tremendous amount of talent to our team. Our clients will benefit from her leadership and vision."

Earlier in her career, Mauer led the call center at her alma mater, Ball State University, to exceed the million-dollar mark in funds raised, and continued that level of success throughout her tenure.

Mauer earned a bachelor's in English and a master's in creative writing from Ball State University. While at the University of South Carolina, she was a member of the Council for Advancement and Support of Education (CASE). Mauer has co-chaired and presented at the annual Ruffalo Cody Users Group conference and written for CASE's Currents magazine. She was named a CASE faculty all-star five times for conference presentations.

About Pursuant

At Pursuant, we're committed to a single purpose: serving nonprofits and helping them achieve their greatest potential. That's why we offer a complete range of fundraising and marketing communications services across the entire donor relationship pyramid. Our services include interactive and social media constituent outreach, acquisition programs, direct response communication, capital campaign counsel, and outsourced major and mid-level giving services. We serve a wide range of outstanding nonprofit organizations including those in faith-based, education, healthcare, health and human services, fraternal organizations, churches and conservative political entities. Learn more about Pursuant and our family of brands (Pursuant Ketchum, Pursuant Sports, RSI and KMA) at pursuantgroup.com.

SOURCE Pursuant