Purple Hits Ground-Breaking Milestone for Deaf and Hard-of-Hearing Individuals

ROCKLIN, Calif., April 26, 2011 /PRNewswire/ -- Purple Communications™, Inc. (OTC: PRPL) ("Purple"), a leading provider of innovative communications for people who are deaf or hard of hearing, has hit another ground-breaking milestone, this time, eliminating the need for Video Relay Service (VRS) consumers to use a different 10-digit phone number for each device they choose to make or receive VRS calls from.

"Many of our employees are also customers, so we have a very unique perspective when it comes to creating communications software and services," said President and CFO John Ferron. "Our goal is to make communications as free-flowing and easy as possible for our customers; and having one Purple phone number that works with every device is one of many ways we continue to do this."

Because VRS customers usually have several different devices they use to make calls – like laptops, computers, smartphones and other platforms – other providers require them to use a different 10-digit number for each device. Having several different numbers also makes it more likely for deaf and hard-of-hearing individuals to miss more calls from hearing individuals, since each number is solely dedicated to one device. For example, if a deaf individual tries to call a hearing person, and the hearing person doesn't have that specific number tied to that specific device, there's a chance the hearing person won't take the call.

Now, with Purple's revolutionary one-number technology, Purple VRS users have the freedom and convenience of using only one 10-digit phone number with a variety of different devices of their choice.

"Before Purple, VRS customers – me included – were forced to have a separate 10-digit phone number for each device we made and received calls on," said Mark Bella, vice president of outreach. "So, if a customer made calls from his PC, his laptop, his smartphone, and even his VP-200®, he had to have a separate 10-digit phone number for each device, making it cumbersome and very challenging to keep track of what number went with what device."

To experience a day in the life, and learn more about Purple VRS, please visit www.purple.us/dayinthelife.

Twitter-Friendly Quotes

@PurpleComm has eliminated the need to use different phone numbers for each of your #VRS devices - http://bit.ly/eVL4Bf!

Purple President John Ferron: we make #VRS communications fast, easy and free- http://bit.ly/eVL4Bf. #ONEnumber

@PurpleComm: Our users include our employees, inspiring us to create better #VRS communications software -http://bit.ly/eVL4Bf. #ONEnumber

Purple VRS works on the following smartphones and computers:

Price and Availability

All Purple apps are free and available now at the Purple Market.

About Purple

Purple Communications, Inc. is a leading provider of on-site interpreting services, video relay and text relay services, and video remote interpreting, offering a wide array of options designed to meet the varied communication needs of its customers. Purple's vision is to provide fast, easy and free communications solutions between people, inclusive of differences in abilities, languages or locations. For more information on the company or its services, visit www.purple.us. Purple, P3 and the Purple logo are registered trademarks of Purple Communications, Inc. Other Names may be trademarks of their respective owners.

Safe Harbor

The statements contained in this news release that are not based on historical fact – including statements regarding the anticipated results of the transactions described in this press release – constitute "forward-looking statements" that are made in reliance upon the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of forward-looking terminology such as "may," "will," "expect," "estimate," "anticipate," "continue," or similar terms, variations of such terms or the negative of those terms. Such forward-looking statements involve risks and uncertainties, including, but not limited to: (i) our ability to integrate the businesses and technologies we have acquired; (ii) our ability to respond to the rapid technological change of the wireless data industry and offer new services; (iii) our dependence on wireless carrier networks; (iv) our ability to respond to increased competition in the wireless data industry; (v) our ability to generate revenue growth; (vi) our ability to increase or maintain gross margins, profitability, liquidity and capital resources; and (vii) difficulties inherent in predicting the outcome of regulatory processes. Such risks and others are more fully described in the Risk Factors set forth in our filings with the Securities and Exchange Commission. Our actual results could differ materially from the results expressed in, or implied by, such forward-looking statements. Purple Communications™ is not obligated to update and does not undertake to update any of its forward-looking statements made in this press release. Each reference in this news release to "Purple," the "Company," or "We," or any variation thereof, is a reference to Purple Communications™, Inc. and its subsidiaries.

SOURCE Purple Communications