Purity Vodka Announced "Vodka of the Year" at the Grand Spirits Masters

LONDON, Dec. 6, 2011 /PRNewswire/ -- Purity Vodka's exceptional results in the 2011 Grand Vodka Master competition in Cannes, France has earned them the much deserved title of the "Grand Vodka Master." Receiving a historic perfect score in the organic category and earning Gold and Master awards in seven out of seven categories, Purity continues to impress the spirits industry with its unique full-bodied flavor and complexity.

The Vodka Masters and Travel Retail Masters, organized by The Spirits Business, traditionally receives over 100 entries. With its seven top medals in all seven categories entered, Purity Vodka was also awarded the Grand Vodka Master 2011 in recognition of its unique character and remarkably full-bodied style.

"Being the first spirit ever to score a perfect 100 point rating, Purity Vodka is truly the Vodka-of-the-Year and a most worthy winner of The Grand Vodka Master 2011. As a result of its unparalleled success at The Vodka Masters, Purity Vodka is the first independent brand to single-handedly win a Grand Master as this distinction has historically only been awarded to companies with a portfolio of products and flavors," says Daisy Jones at The Spirits Business.

"This is proof that a small brand, through a dedicated and hardworking team, can give the giants a run for their money. The vodka industry needs devoted craft distillers leading the transition to more quality-focused vodka. Hopefully, the recognition will also encourage consumers to discover the difference between vodka and Purity Vodka," says Thomas Kuuttanen, Master Blender and the man behind Purity Vodka's unique taste.

Thomas Kuuttanen spent the last ten years formulating Purity Vodka, only seeking to make it a truly unique spirit in its category. Hand-crafted at Ellinge Castle in Southern Sweden, Purity employs a customized distillation process with a custom still made of copper and gold to fully retain the flavors of the winter wheat and barley. The heart of the vodka is distilled 34 times in a small-batch, craft distillation process, remaining unfiltered. Purity Vodka is available in the finest restaurants and bars in New York, Georgia, California and Nevada, and online with select retailers.

Please visit: http://www.purityvodka.com/ or http://www.facebook.com/PurityVodka
For high-resolution images: http://www.purityvodka.com/1/1.0.1.0/9/1/

About Purity Vodka
Purity Vodka has its heritage at Ellinge Castle outside of Eslov in Sweden. Purity Vodka was developed with the ambition to create a completely new vodka where luxury and elegance are combined with taste, complexity and fullness. With 20 years of experience producing whiskey, gin, bitters and aquavit, Master Blender Thomas Kuuttanen has brought a new kind of thinking to the conservative vodka industry.

While developing Purity Vodka for ten years, a unique distillation method has been created, requiring a completely new distillation pan made out of copper and gold. After the vodka has been distilled 34 times in a slow integrated process, the Master Blender has managed to create a distillate where no filtration is necessary. At the same time the vodka manages to maintain the character of the organic winter wheat and barley.

Purity Vodka is the world's most award-winning ultra premium vodka and is sold in over 30 countries worldwide.

Contact:
Janet Mick
IT Public Relations
212.941.5595
[email protected]

SOURCE Purity Vodka

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