Purina® Dog Chow® Brand Dog Food to Help Spread Holiday Giving Through Partnership with Paramount Pictures' Highly Anticipated Film, The Adventures of Tintin, in Theaters December 21

Purina® Dog Chow® Brand Dog Food will give fans the opportunity to support service and therapy dog organizations via its Facebook page with a donation of up to $150,000

News provided by

Nestle Purina PetCare

Nov 28, 2011, 09:40 ET

ST. LOUIS, Nov. 28, 2011 /PRNewswire/ -- Purina® Dog Chow® Brand Dog Food has teamed up with Paramount Pictures' upcoming animated 3D film, The Adventures of Tintin, from Oscar® winning director Steven Spielberg and Oscar® winning producer Peter Jackson. Based on the internationally beloved series of books and characters created by Herge, the film chronicles the unquenchably curious young reporter Tintin and his fiercely loyal dog Snowy on an epic, globe-hopping quest.

(Logo: http://photos.prnewswire.com/prnh/20111128/CG10500LOGO)

Snowy's one-of-a-kind, lovable personality helps Tintin navigate the exciting ventures they embark on together. To help celebrate Tintin's "right-hand pup," Purina® Dog Chow® Brand Dog Food is launching its Facebook page for audiences around the world to help the brand contribute to real-life canine heroes with a donation of up to $150,000 to a variety of service and therapy dog organizations.

"Purina® Dog Chow® loves to celebrate one-of-a-kind dogs like Tintin's pal Snowy that help improve the lives of families and individuals through the unique bond only a dog can provide," said Heather Gettys, Purina® Dog Chow® Senior Brand Manager. "We encourage dog lovers to come together and join forces via our Facebook page to help us make a meaningful impact in the dog community this holiday season."

When consumers visit www.facebook.com/dogchow, they will have the option to "like" the page. For each consumer who "likes" the page, Purina® Dog Chow® Brand Dog Food will donate $1, up to $150,000, to be split equally between three service and therapy dog organizations featured on the page. Subsequently, consumers may share the page with their friends. For each friend who visits the promotion page by clicking on the link in the shared message, an additional $1 will be donated. The program will run through Jan. 3, 2012.

The featured service and therapy dog organizations that Facebook fans can help support include:

Patriot Rovers Inc. – committed to rescuing, training and deploying psychiatric service dogs that will provide support 24/7 for veterans to enhance their lives. www.patriotrovers.org
Reading Education Assistance Dogs® (R.E.A.D.) – the groundbreaking literacy support program that helps children discover the joys and rewards of books and reading, through the experience of reading to a best friend and great listener...a therapy dog! www.therapyanimals.org/R.E.A.D.html
Delta Society – an international nonprofit organization dedicated to enriching people's lives through positive connections with companion, therapy and service animals www.deltasociety.org

The Adventures of Tintin will open nationwide on Wednesday, December 21, 2011. Fans can continue to visit the Purina® Dog Chow® Brand Dog Food Facebook page throughout December to discover facts about the movie, unlock puzzles, view movie trailers and exclusive content, and keep track of the donations being made by Purina® Dog Chow® Brand Dog Food to the service and therapy dog organizations.

For more information about Purina® Dog Chow® Brand Dog Food, its partnership with Paramount Pictures and The Adventures of Tintin, or its involvement with service and therapy dog organizations, visit www.facebook.com/dogchow.

For more information about The Adventures of Tintin movie, visit www.us.movie.tintin.com/.

About Nestle Purina Pet Care

Nestle Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestle Purina PetCare is located at Checkerboard Square in St. Louis, Missouri. Nestle Purina PetCare is part of Swiss-based Nestle S.A. -- the world's largest food company. For more, visit www.purina.com.

About The Adventures of Tintin

Paramount Pictures and Columbia Pictures Present, in Association with Hemisphere Capital, The Adventures of Tintin directed by Steven Spielberg from a screenplay by Steven Moffat and Edgar Wright & Joe Cornish. Starring Jamie Bell ("Billy Elliot," "Defiance") as Tintin, the young reporter whose relentless pursuit of a good story thrusts him into a world of high adventure, and Daniel Craig ("Quantum of Solace," "Defiance") as the nefarious Red Rackham. Based on the series of books The Adventures of Tintin by Herge, the film is produced by Steven Spielberg, Peter Jackson and Kathleen Kennedy.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Famous Productions, Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

SOURCE Nestle Purina PetCare