Purina® and Ecologic Brands Reshape Sustainable Packaging with First-Ever Molded Paper Litter Jug

New Purina® Pro Plan® Renew™ Premium Cat Litter offers 100 Percent Natural Litter Inside and Eco-Friendly Recycled Pulp Outside

News provided by

Nestle Purina PetCare

Mar 04, 2015, 12:30 ET

ST. LOUIS, March 4, 2015 /PRNewswire/ -- Purina® Pro Plan®, known for offering advanced nutrition for dogs and cats, is expanding beyond the food bowl and into the litter box with the introduction of Pro Plan® Renew™, a premium natural cat litter. Purina Pro Plan Renew features 100 percent natural corncob and cedar litter inside and a first-of-its-kind recycled and recyclable molded pulp shell jug that contains zero plastic, designed in partnership with eco-packaging pioneer, Ecologic Brands.

Purina(R) and Ecologic Brands are reshaping sustainable packaging with the introduction of new Purina(R) Pro Plan(R) Renew(TM) Premium Cat Litter. Purina Pro Plan Renew features 100 percent natural corncob and cedar litter inside and a first-of-its-kind recycled and recyclable molded pulp shell jug that contains zero plastic. The unique jug was designed in partnership with eco-packaging pioneer, Ecologic Brands. Pro Plan Renew is available nationwide at PetSmart in two varieties - Unscented and Natural Balsam Wood Scent.

Pro Plan Renew cat litter is a premium clumping cat litter created with corncob and cedar. The litter is made with 100 percent natural ingredients, is 99.9 percent dust free, and it produces lightweight clumps for easy scooping. The litter comes in two varieties – Unscented and Natural Balsam Wood Scent – that are free of artificial fragrance.

"Many consumers are on a journey to improve their impact on the environment, and so is Purina," said Diane Herndon, Manager, Sustainability, Nestle Purina PetCare. "Pro Plan Renew litter is an exciting step in our journey, combining the benefits of a corncob and cedar litter and recycled and recyclable packaging for a total product experience that eco-minded cat owners can appreciate."

Purina Pro Plan Renew is offered in a recyclable jug that is made primarily from recycled molded pulp material and features a friction-fit cap that is 100 percent recyclable and does not use any plastic. A combination of heat and pressure are used to make the jugs strong enough to hold the litter while maintaining moisture resistance to ensure the product inside remains dry. The bottle is completely recyclable in most communities. It marks the newest packaging innovation from Ecologic Brands, a pioneer in the eco-packaging industry.

"Ultimately, the Purina Pro Plan Renew jug delivers a packaging solution that goes beyond addressing one component of sustainability, and instead looks to revolutionize the packaging industry by confronting the entire life cycle of the package," said Julie Corbett, Founder, Ecologic Brands.

Pro Plan Renew is available nationwide at PetSmart in 6-lb or 10.5-lb containers with a MSRP of $14.99-$15.99 and $20.99-$21.99 respectively. Cat owners are encouraged to recycle their Pro Plan Renew jugs in their curbside single stream recycling containers or at a community recycling center. This spring, consumers will have the opportunity to recycle them at unique bins at PetSmart stores nationwide.

For more information on Purina Pro Plan Renew Litter, visit https://www.proplan.com/.

About Nestle Purina PetCare:

Nestle Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and their pets. A premier global manufacturer of pet products, Nestle Purina PetCare is part of Swiss-based Nestle S.A., a global leader in nutrition, health and wellness.

About Ecologic Brands, Inc.:

Founded in 2008, Ecologic Brands is an award-winning paper bottle manufacturer driven by Julie Corbett's vision of reducing the waste and environmental impact associated with traditional bottles. Made from recycled cardboard, the eco.bottle® empowers consumers to make a difference by buying products in packaging that the Earth can live with. Ecologic has worked with 20 companies to date. See the future of packaging at www.ecologicbrands.com.

Photo - http://photos.prnewswire.com/prnh/20150304/179545

SOURCE Nestle Purina PetCare