PureSense Taps David Termondt as New CEO

FRESNO, Calif., June 17, 2013 /PRNewswire/ -- PureSense has appointed 25-year financial veteran David Termondt as CEO to improve the company's strategic growth in technology solutions for agriculture.  "David has it all," says Joe Hudson, Managing Director of One Earth Capital.  "He brings a depth of experience in managing growth in companies with hardware, software, and service oriented solutions.  David brings the know-how necessary to position PureSense for rapid growth while staying focused and committed on serving our core market and customers."

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Termondt joined PureSense in 2011 as CFO and has served the last nine (9) months as Acting CEO while re-structuring the company to support our customers and for our next level of growth.  "Changing leadership and adjusting the business model have been key to positioning PureSense for the growth we're expecting to experience over the next year," says Termondt.  "These last several months have been healthy for the organization and invigorating: all at the same time."

Before joining PureSense, Termondt was a business leader in large companies – Hewlett Packard, KPMG and CISCO – as well as smaller companies.  His success in these companies has in large part been due to his "can do" attitude and "get your hands dirty" management style.  The challenges of a growth stage company like PureSense was appealing to Termondt.  "Building value for our customers is the bottom-line for PureSense as we grow more confidence with our customers, our employees and our investors," says Termondt.  "I look forward to the challenge and the privilege of leading Puresense into the future."

About PureSense
PureSense (www.PureSense.com) is the premier real-time irrigation intelligence company providing remote monitoring, control and decision support tools to the agricultural industry. Since 2006, PureSense has provided useful, innovative technology and unparalleled service and support to over 400 growers across 10 states and Mexico.  PureSense delivers upon its customer promise by empowering growers to make better irrigation decisions that enhance crop yield, crop health and cost reduction. In addition, PureSense soil moisture and water pump monitoring and control to enable growers to leap forward in efforts to achieve resource sustainability goals.

SOURCE PureSense