PureCars® Launches All-New Value Intelligence Platform

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Jun 04, 2014, 08:00 ET

CHARLESTON, S.C., June 4, 2014 /PRNewswire/ -- PureCars®, the automotive industry's leading provider of digital merchandising solutions, today announced the launch of an all-new Value Intelligence Platform (VIP).

The platform will feature PureCars' proprietary algorithm which pulls from over a billion data points of reference, organizes the data, and ranks the results to showcase a vehicle's most influential value, option, and reconditioning highlights. PureCars' cutting-edge technology is seamlessly designed to drive more showroom opportunities by igniting a dealer's inventory with the industry's most relevant content. Value Intelligence resonates throughout the entire PureCars suite of solutions and educates customers on exactly how much more value a pre-owned vehicle offers across trim level, certification, ownership, mileage, and reconditioning.

PureCars' VIP offers unparalleled versatility that optimizes conversion rates on dealer websites, listing sites, and in BDCs. Latest features include the all-new Showroom App and an upgraded Auto-Responder that delivers complete value intelligence at exactly the right time and place.

PureCars remains the only vendor capable of displaying key vehicle reconditioning highlights like "new tires" or "new brakes" in a completely automated fashion. The new platform will offer expert and consumer reviews as well as factory warranty details. Superior integration with Google and Edmunds.com will deliver a higher standard of market research designed to educate consumers and simplify the buying process.

PureCars CEO, Jeremy Anspach, has been recognized by EasyCare CEO, Larry Dorfman as, "The smartest mind in digital marketing in the automotive business." His vision drives the growth of PureCars as the company operates under the relentless mission of providing more relevant information to improve the car buying experience. "The Value Intelligence Platform is now the heart of PureCars, representing where we've been and where we're going," states Anspach. "Growth ultimately results from refining what is great and making it better, smarter, and more relevant to the state of the industry."

About PureCars
PureCars offers exclusive, award-winning technology that proves value is more than just price. Led by the industry's most extensive data library, PureCars defines the digital standard by improving the consumer's online experience through advanced relevant content. Their suite of digital products, including the PureCars Value Intelligence Platform™, Trade-In Report™, and their latest innovative solution, SmartAdvertising™, helps dealers dominate digital by driving more showroom opportunities and optimizing VDP conversion rates. The PureCars team has developed a unique culture of excellence, collectively devoted to improving the car buying experience through more relevant information.

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SOURCE PureCars