Pure HealthyBack, Inc. and Ochsner Health System Announce Strategic Partnership in Accountable Spine Care

ORLANDO, Fla. and NEW ORLEANS, Sept. 25, 2012 /PRNewswire/ -- Pure HealthyBack, Inc. of Orlando, FL and Ochsner Health System of New Orleans, LA have entered into a partnership to deliver Pure HealthyBack's groundbreaking treatment protocols for individuals suffering from chronic back and neck pain.

(Logo: http://photos.prnewswire.com/prnh/20120925/FL80257LOGO )

The Ochsner HealthyBack Program, an extension of Ochsner's renowned Spine Institute and a key component of Ochsner's accountable care strategy, provides evidence-based, non-surgical treatment for one of the most debilitating conditions in the country today. Back and neck pain afflicts an estimated 80 percent of all adult Americans and costs the U.S. healthcare system as much as $100 billion every year.

The new Ochsner HealthyBack Program combines the unique benefits of the Pure HealthyBack's proven clinical approach to chronic back and neck pain and Ochsner's internationally recognized expertise at delivering exceptional medical care.

"Ochsner Health System is well known for its proactive and evidence-based measures in providing the highest quality healthcare to its patient population," said Jim Evanger, president of Pure HealthyBack. "The partnership between Pure HealthyBack and Ochsner Health System is a natural fit. Together we will measurably improve long-term recovery outcomes as well as patient quality of life while significantly reducing costs for both patients and providers."

The new initiative is based on scientifically proven protocols and PHB's unique proprietary strengthening technology, which has been scientifically proven and reported in more than seventy-five peer-reviewed medical journal articles to materially decrease chronic spine-related pain issues and decrease the need for ongoing spinal care.

The program emphasizes functional rehabilitation and restoration. It is the first initiative of its kind to combine objective measurement, data-driven protocols, individualized programs, and predictable, sustainable outcomes.

"We are integrating the Pure HealthyBack program into our newly created Spine Institute," said Janet Niles, vice president of Accountable Care at Ochsner Health System. "Patients with back and neck pain can come to Ochsner and find the approach that offers them the best opportunity of success."

The program will initially be implemented at Ochsner Baptist Medical Center in New Orleans.

Pure HealthyBack, Inc. (PHB) is the only leading provider of turnkey, non-surgical, evidence-based, physician-driven treatment for chronic back and neck pain in the United States. Our direct customers are health plans, Accountable Care Organizations, and employers and labor groups that self-fund health care or self-insure injury and disability.

PHB operates an expanding network of clinics led by medical doctors which provide a proven comprehensive treatment regime. The PHB program has a 90 percent success rate for improving spine function, significantly reducing symptoms, and avoiding surgery.

The clinical efficacy of the Pure HealthyBack proprietary, patented, FDA-registered medical lumbar and cervical strengthening technology and treatment protocols has been validated by more than twenty years of medical research. The PHB program has documented success in improving spinal function and significantly reducing symptoms to patients that have tried and failed other spine treatment solutions. http://www.purehealthyback.com

Ochsner Health System is southeast Louisiana's largest non-profit, academic, multi-specialty, healthcare delivery system with eight hospitals and 38 health centers in Louisiana. Ochsner has been named the Consumer Choice for Healthcare in New Orleans for 16 consecutive years and is the only Louisiana hospital recognized by U.S. News and World Report as a "Best Hospital" across 11 specialty categories. Ochsner employs more than 13,000 employees, over 850 physicians in over 90 medical specialties and subspecialties and conducts over 300 clinical research trials annually. Ochsner Health System is proud to be a tobacco-free environment. http://www.ochsner.org

SOURCE Pure HealthyBack, Inc.

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