PUR Unveils Its Latest Faucet Water Filter in At-Home Water Filtration

PUR's One-Click Faucet Water Filter Provides Excellent Contaminant Reduction and Clean Drinking Water in One Easy Click

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Aug 09, 2010, 02:14 ET

CINCINNATI, Aug. 9 /PRNewswire/ -- Procter & Gamble’s (NYSE: PG) PUR Water Filtration is introducing a new line-up of one-click faucet mount filtration systems that makes getting clean drinking water instantly from the tap easier and more convenient than ever before. The first and only faucet mount design that installs with one easy click, the new PUR faucet water filter offers up to 100 gallons of great-tasting drinking water with just one click. The new design is simple to install so that no tools are required and it can be easily disconnected when needed.

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Watch the PUR one-click faucet water filter easy installation video.

While U.S. tap water may look clean, it can still contain potentially harmful drinking water contaminants. Research supported by the EPA and CDC estimates that there are up to 16 million waterborne illnesses per year associated with drinking water. PUR’s new one-click faucet water filter is an effortless filtered drinking water solution that offers PUR’s excellent contaminant reduction technology. PUR faucet mount filters are NSF certified to reduce certain industrial and agricultural pollutants, heavy metals, sediments and chlorine by-products. The one-click faucet mount also removes 99% of lead, trace levels of pharmaceuticals* and microbial cysts. However, PUR leaves behind essential fluoride, which is important for developing and maintaining healthy teeth in children and adults.

The one-click faucet mount also offers a simple way to help provide clean drinking water to those who need it the most. For each PUR one-click faucet mount purchase, one week of clean drinking water is provided to children in the developing world through PUR’s continued partnership with P&G’s Children’s Safe Drinking Water (CSDW) Program**. In addition, by visiting PUR’s Facebook page and participating in the “Daily Drop” program, one click of the mouse is all it takes to donate one week of clean drinking water to children in the developing world.

PUR’s one-click faucet water filter is a cost-efficient solution, providing clean drinking water at a reasonable cost of only $0.01 for an 8-oz glass. And by switching from bottled water to PUR, consumers can save up to $600 per year***. On top of valuable annual savings, PUR also helps the planet by reducing some of the 38 billion plastic water bottles that are discarded in the US every year.

The new PUR one-click faucet water filter can be purchased nationwide at major retailers. The systems are available in vertical and horizontal models in white, white with chrome, chrome and stainless finishes. Prices vary depending on retailer and model, ranging on average from $30 to $50.

In addition to faucet mounts, PUR offers water pitchers and water dispensers, which fit easily into the refrigerator. For refrigerators with built-in ice and water dispensers, PUR and the Whirlpool Corporation have partnered to offer water filters, which reduce contaminants to provide clean, fresh tasting water and ice directly from your refrigerator. The refrigerator water filters fit Whirlpool®, Maytag®, Amana® and KitchenAid® models.

To learn more about PUR Water Filtration, please visit PURwater.com, Facebook.com/PUR or follow @PURtweets on Twitter. To donate to the Children's Safe Drinking Water Program visit CSDW.org.

About PUR

PUR is a leading brand in the at home water filtration category and is an economical alternative to plastic bottled water. PUR was the first leading brand to claim reduction of trace levels of pharmaceuticals identified in U.S. tap water*. In addition, PUR water filters remove 99.9 percent of microbial cysts such as Giardia and Cryptosporidium, which can lead to intestinal illness, as well as 94% of atrazine. PUR water filters also reduce many kinds of contaminants in the water, while leaving fluoride, which is essential for developing and maintaining healthy teeth in children and adults, giving it the American Dental Association (ADA) Acceptable Seal. With every purchase of a PUR Water Filtration System, a week’s worth of clean drinking water will be donated to children in the developing world through the Children’s Safe Drinking Water Program – P&G’s flagship philanthropic cause. The Children’s Safe Drinking Water Program and PUR’s water purifying technology are working together to help prevent water-related diseases by providing clean drinking water to children in developing countries. For more information about PUR Water Filtration or PUR’s water purification technology, visit PURWater.com or CSDW.org. For more information about PUR Water Filtration or PUR's water purification technology, visit PURWater.com or CSDW.org.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®.

The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

* PUR pharmaceutical filtration claims based on manufacturer testing of faucet mounts and pitchers on 12 pharmaceuticals, which may not be present in all users’ water

** For each PUR system purchase, PUR will donate will donate 10 cents to the Children’s Safe Drinking Water Fund. For more additional program details, visit www.PURWater.com or www.CSDW.org.

*** Reducing up to 3,200 water bottles and saving up to $600 per year based on comparing annual capacity and average price of PUR faucet mount system and 3 refills based on filter life expectancy to corresponding number and average price of 16 oz. water bottles.

SOURCE Procter & Gamble