Pulse's Natural Cabana® Coconut Water And Raspberry Limeade Debuts In Cold Box Section Of 132 Fred Meyer Supermarkets

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Apr 07, 2015, 09:00 ET

DENVER, April 7, 2015 /PRNewswire/ -- The Pulse Beverage Corporation ("Pulse") (OTCQB: PLSB), makers of Natural Cabana® Lemonades, Limeades, and Coconut Waters and PULSE® Heart & Body Health functional beverages, announced today that Natural Cabana® Coconut Water, after a delay due to a change in Oregon Redemption laws, and Natural Cabana® Raspberry Limeade will join Natural Cabana® Lemonades in the high volume cold box section at 132 Fred Meyer Supermarkets in Oregon, Washington, Idaho and Alaska. Fred Meyer, Inc., a division of Kroger, is a chain of superstores founded in 1922, and was one of the pioneers of one-stop shopping, eventually combining a complete grocery supermarket with specialty stores including: drugs, clothing, shoes, jewelry, garden centre, electronics, toys, sporting goods, and home décor and improvement, all under one roof.

"The expansion of our Natural Cabana® brand into Coconut Water and Raspberry Limeade at Fred Meyer Supermarkets in the cold box section is a testament to the strong reception to our Natural Cabana® brand," said Bob Yates, CEO of Pulse. "Our packaging is exceptional and we are pleased to receive the confirmation of an outstanding supermarket chain. We expect strong momentum to continue as we leverage our robust distribution network to deliver our high-quality Natural Cabana® brands."

Pulse's Natural Cabana® Coconut Water was featured as a cover article in the March 2015 edition of Beverage Industry, a national beverage magazine - http://www.bevindustry.com/articles/88249-coconut-water-sales-expanding-robustly. The article discusses the sector, expansion and health benefits of coconut water. Beverage Industry discusses all the major companies in the category and that Natural Cabana® Coconut Water is a new entrant. After considering all the entrants in the category they chose to place Natural Cabana® Pineapple Coconut Water on the cover because of its outstanding packaging.

About The Pulse Beverage Corporation

Pulse Beverage Corporation is an emerging beverage company that offers beverage brands that are great tasting, good-for-you, refreshing, low-calorie natural drinks, including: PULSE® Heart & Body Health functional beverages, Natural Cabana® Lemonade, Limeade and Coconut Water. Combining all-natural ingredients, essential vitamins and minerals, Pulse's beverage brands provide consumers with high-quality, healthy alternatives. For more information, please visit: www.pulsebeverage.com or email [email protected].

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Forward-Looking Statements http:/ir.pulsebeverage.com/forward-looking- statements

Investor Relations Contact:

Colin Banks
Acorn Management Partners
Phone: +678-736-5681
[email protected]

SOURCE Pulse Beverage Corporation