Pulse Secures Canadian Listing at Sobey's For Natural Cabana® Coconut Water

DENVER, Nov. 3, 2014 /PRNewswire/ -- The Pulse Beverage Corporation (OTCQB: PLSB), makers of Natural Cabana® Lemonades, Limeades, and Coconut Waters, and PULSE® Heart and Body Health functional beverages, today announced that it has received a commitment from Sobeys to list Natural Cabana™ Coconut Water in its warehouses where it will be available to all Foodland franchisees as well as more than 300 independent grocery stores.

The Canadian franchised Foodland stores are locally owned and operated supermarkets that focus on a no-frills customer convenience, offering a wide selection of conventional supermarket products. Foodland stores are franchised through Sobeys, the second largest food retailer in Canada. Currently there are more than 150 Foodland locations in the province of Ontario and more than 60 in Atlantic Canada.

Mike Tobin, National Sales Director for Unique Foods, said, "We showcased this product at the Grocery Innovations Show in Toronto on September 28th and 29th and received very positive feedback on its taste and packaging. Many grocery retailers have either already taken on the product or approved a listing for 2015."

Bob Yates, CEO of Pulse, commented, "We have made tremendous strides under a short period of time and are pleased with the quality and type of retailer that Unique Foods is receiving orders and commitments from in Canada. We are also generating good traction south of our border in Mexico to fulfill pending orders sometime in late December or early January. We are completing all the necessary paperwork involved in setting up a Mexico operation."

About The Pulse Beverage Corporation

Pulse Beverage Corporation is an emerging beverage company that offers a line of great tasting, refreshing, low-calorie natural drinks, including Natural Cabana® Lemonade and Limeade, Natural Cabana® Coconut Water and Pineapple Coconut Water, and PULSE® brand of functional beverages.  Combining all-natural ingredients, essential vitamins and minerals, Pulse's line of beverages provides consumers with high-quality, healthy alternatives at a reasonable price.  For more information, please visit: www.pulsebeverage.com or email [email protected].

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Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Investor Contacts:

IRTH Communications
Robert Haag
[email protected]
866-976-4784

SOURCE Pulse Beverage Corporation

Related Links

http://www.pulsebeverage.com

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