Pulse Provides Q1-2015 Report And Outlook For Remainder Of 2015

Company Sees Strong Performance for the remainder of 2015 as it Commences Distribution of PULSE® Heart & Body Health Functional Beverages and Natural Cabana® into Mexico

News provided by

Pulse Beverage Corporation

May 15, 2015, 04:01 ET

DENVER, May 15, 2015 /PRNewswire/ -- The Pulse Beverage Corporation ("Pulse" or "the Company") (OTCQB: PLSB), makers of Natural Cabana® Lemonades/Limeades and Coconut Waters, and PULSE® Heart & Body Health functional beverages, today provided the following update on its first quarter progress and recent corporate developments.

Business Highlights - First Quarter 2015 to Date:

During the first quarter 2015 net sales were up 24% over the comparable quarter 2014 and up 21% over the previous quarter. Overall operating expenses were down 8%, administrative expenses were down 17% and net loss was down 15% over the comparable quarter 2014. This was due to a concerted effort to reduce general and administrative expenses while increasing contribution margin to fixed expense (gross profit less freight-out and advertising) which increased by 32% over the comparable quarter 2014.
Pulse's working capital has increased by $528,130 to $1,668,253 as at March 31, 2015, up from $1,140,123 at December 31, 2014.
Pulse placed its first order for coconut water for the Mexico market. Pulse ordered 15,000 cases from its new Asian Coconut Water manufacturer; the order should arrive in Mexico in June. On average, the new cost is 30% lower with 15% lower shipping costs.
Pulse has Walmart store manager approval status across the country to sell Natural Cabana® Lemonade/Limeade. The Pulse team has set more than 300 Walmart stores to date.
Wegmans 50 mega-stores are accepting their first shipments of Natural Cabana® Lemonade/Limeade this month. They have ordered 3 truckloads to start with. Wegmans is rated the best overall grocery store in the United States for 2014, and is a US North Eastern favorite with its customers.
Pulse's Canadian distributor secured a listing at all 497 Canadian 7-Eleven stores for Pulse's Natural Cabana® Lemonade and Limeade. The listing includes three lemonades and one limeade as cooler placements. All 7-Eleven stores in Canada are corporately owned with 81 in Ontario and 416 in Western Canada.
Pulse secured a listing for its Natural Cabana® Lemonade and Limeade with Alon Brands 7-Eleven, the largest domestic licensee of 7-Eleven in the U.S., operating 296 convenience stores/gas stations in Central and West Texas and New Mexico. The listing includes three lemonade flavors and one limeade flavor in the cold box section.
Natural Cabana® Coconut Water and Natural Cabana® Raspberry Limeade will join Natural Cabana® Lemonades in the high volume cold box section at 132 Fred Meyer Supermarkets in Oregon, Washington, Idaho and Alaska. Fred Meyer, Inc., a division of Kroger, is a chain of superstores founded in 1922.
Pulse is in the process of setting another 3,000 retail stores this month through to the end of June.

Pulse introduced Natural Cabana® Lemonade in 2012 and since then has developed a multi-national comprehensive distribution system through more than 150 distributors in 48 States, Canada, Mexico, Panama, Bermuda and Ireland. In January 2014 Pulse expanded into Limeade, and in March 2014 expanded into Coconut Waters. PULSE® Heart & Body brand of functional beverages, originally developed by Baxter Healthcare, commences distribution in June 2015 starting in a 137 store chain of neighborhood markets that specialize in new, leading edge products. Pulse believes the new flavor profiles and formulation will have significantly wider distributor, buyer and consumer appeal.

By establishing a multi-national distribution system, Pulse has secured, in three years, more than 20,000 listings for its Lemonades/Limeades and more than 5,000 listings for its Coconut Waters. Some of the more notable regional and national grocery and convenience chain stores selling its brands are: Albertsons/Safeway, Walmart, Kroger/Fred Meyer/Ralphs, Kmart, Circle K, Walgreens, Wegmans, 7-Eleven, Whole Foods, H-E-B, Hy-Vee Supermarket, Save Mart Supermarkets, Hannaford, Food City, Raley's Supermarkets, Price Chopper Supermarkets, WinCo Foods, and Gelson's Supermarket.

Pulse distributes its brands through a strategic regional and international distribution system, which includes over 85% Class "A" distributors such as Sysco, The Sygma Network, Core-Mark, Snyder's-Lance, UNFI and distributors for Anheuser Busch, Miller Coors, Pepsi, Coca-Cola, RC/7-Up and Cadbury Schweppes.

The Company plans to produce Natural Cabana® Lemonade/Limeade ("Limonada") for the Mexico market in a 16oz glass bottle format.

Bob Yates, Chief Executive Officer, said, "We achieved significant operational progress during the first quarter of 2015 to date. We have spent 3.5 years in establishing our comprehensive nationwide and international distribution system. We believe this and the highlights discussed above will lead to a breakout year in 2015. With the progress we are making, we are confident in the delivery and execution of our product launches, continued sales and marketing strategies and look forward to communicating more progress on this with our shareholders during the remainder of 2015."

About The Pulse Beverage Corporation

Pulse Beverage Corporation is an emerging beverage company that offers beverage brands that are great tasting, good-for-you, refreshing, low-calorie natural drinks, including: PULSE® Heart & Body Health functional beverages, Natural Cabana® Lemonade and Limeade and Natural Cabana® Coconut Water. Combining all-natural ingredients, essential vitamins and minerals, Pulse's beverage brands provide consumers with high-quality, healthy alternatives. For more information, please visit: www.pulsebeverage.com or email [email protected].

Follow Pulse Beverage on Twitter at https://twitter.com/drinkpulsebev.

Become a Pulse Beverage Facebook Fan at https://www.facebook.com/PulseBeverageCorporation.

Forward-Looking Statements http://ir.pulsebeverage.com/forward-looking-statements

Investor Relations Contact:
Colin Banks
Acorn Management Partners
Phone: +678-736-5681
[email protected]

SOURCE Pulse Beverage Corporation