Pulse Partners With Smashburger And Enters Multi-Billion Dollar Food Service Business

DENVER, Aug. 5, 2014 /PRNewswire/ -- The Pulse Beverage Corporation (OTCQB: PLSB), makers of Natural Cabana® Lemonades, Limeades, and Coconut Waters, and PULSE® Heart and Body Health functional beverages today announced its partnership with Smashburger®, the rapidly expanding "better-burger" restaurant concept, rolling out Pulse's Natural Cabana® Lemonade at all U.S. Smashburger® locations. As part of this collaboration, Smashburger® will now be one of Pulse's top food service accounts offering Natural Cabana® Lemonade at all 265 locations nationwide. Deliveries to Smashburger will be made through SYSCO and The Sygma Network which represent a new channel of distribution into the multi-billion dollar food service industry.

Paddy Sheya, VP and National Sales Manager of Pulse, said, "We are extremely excited to make our first big splash in the food service industry with Smashburger.  Pulse and Smashburger share a passion for providing consumers with great-tasting, high-quality beverages, making this partnership a natural fit. With only 60 calories and 12 grams of sugar per serving, Natural Cabana® Lemonade contains no artificial sweeteners or coloring which fits into Smashburger's concept of offering premium, high-quality products. This expansion will help accelerate our growth and bolster our presence in a rapidly growing food service industry with one of the top companies from the "better-burger" category. Additionally, our new industry leading food service distributor, SYSCO and Sygma, will allow us to expand further into food service customers they service. This demonstrates our ability to not only identify but also participate in the consumer trends driving the industry, thus generating meaningful value for our shareholders."  

About Smashburger

Smashburger is a leading fast casual "better burger" restaurant with more than 280 corporate and franchise restaurants operating in 32 states and in five international countries. The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that he and his father Richard own. By offering fresh, premium "smashed to order" burgers, chicken sandwiches, salads, signature side items and hand-spun shakes, Smashburger has modernized the way people think about burgers. Known for localizing its menu in every market with regionally inspired burgers, side items and local craft beers, Smashburger has received numerous awards, including topping Fast Casual's 2012 Top Mover & Shakers list, America's Most Promising Company by Forbes magazine, INC. 500's List of America's Fastest Growing Companies and INC's #9 Hire Power Award winner, as well as regularly receiving "best burger" awards in cities around the world. To learn more, visit www.smashburger.com.

About The Pulse Beverage Corporation

Pulse Beverage Corporation is an emerging beverage company that offers a line of great tasting, refreshing, low-calorie natural drinks, including Natural Cabana® Lemonade and Limeade, Natural Cabana® Coconut Water and Pineapple Coconut Water, and PULSE® brand of functional beverages.  Combining all-natural ingredients, essential vitamins and minerals, Pulse's line of beverages provides consumers with high-quality, healthy alternatives at a reasonable price.  For more information, please visit: www.pulsebeverage.com or email [email protected].

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Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Investor Contacts:

IRTH Communications
Robert Haag
[email protected]  
866-976-4784

SOURCE The Pulse Beverage Corporation

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