Pull-Ups Brand Partners With Grammy-Nominated Musician to Help Toddlers Dance Out of Diapers

Ralph Covert Steps Up the Fun of the Popular Pull-Ups Potty Dance with New Music, Lyrics and a Cross-Country Tour!

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Feb 18, 2010, 09:00 ET

NEENAH, Wis., Feb. 18 /PRNewswire/ -- Every parent knows potty training can be an intimidating experience at times, especially at the start. That's why Pull-Ups training pants teamed up with Ralph Covert, lead-singer and founder of Ralph's World, to put some fun in the process and help parents and their kids ditch their diapers.

Since singing and dancing can be a huge motivator for kids and can help to inspire little ones to learn, Covert collaborated with Pull-Ups brand on a new version of The Potty Dance, and he is grooving and shaking at Pull-Ups Potty Dance parties cross-country. Kicking off today in Chicago, followed by events in Minneapolis, Seattle and Orlando, Ralph will be hosting interactive Pull-Ups brand sponsored Potty Dance parties all over the United States for parents and kids to introduce the new song and dance (and perform songs off of his new album, "All Around Ralph's World").

As part of the parties, Pull-Ups brand is making it easy for attendees to give back to their community by providing drop-off areas for them to ditch their unused diapers and donate them to local women and children centers in the area.

"As a musician and most importantly, a parent who is gearing up to potty train my second child, I know first-hand how incorporating song and dance into a routine can be a huge motivator for kids," said Covert. "That's why I'm so excited to partner with the Pull-Ups brand and to give families something cool like The Potty Dance to inspire training and reward success along the potty training journey. Resources like this can really help ease the stress of such an important part of growing up – for parents and kids!"

To bring the celebration into the home, Pull-Ups brand is also teaming up with House Party, a leading consumer activation and experiential marketing company, to host 5,000 simultaneous "Do The Potty Dance" in-home parties with Moms from coast to coast. During the gatherings, Moms and their kids will learn the dance and share potty training tips with one another so everyone leaves the party one step closer to ditching the diapers for good.

"We're excited to bring The Potty Dance to life for parents and children across the country," said Pete Sawin, Director of Marketing, Kimberly-Clark North American Personal Care. "We hope they celebrate with Ralph at a Potty Dance Party or neighborhood party. Even more than that, we want to give families a fun dance to build into their daily routine at home—a potty training ritual that really celebrates becoming a Big Kid®."

Check out the new Pull-Ups brand Potty Dance and learn more about the transition from diapers to training pants at Pull-Ups.com. And be sure to become a fan of the Pull-Ups brand Facebook page (www.Facebook.com/pull-ups) to share personal potty training experiences and photos with other parents and receive expert advice from the Pull Ups® Potty Training Partners Panel.

About House Party

Founded in 2005, House Party (www.houseparty.com) (corp.houseparty.com) is a leading consumer activation and experiential marketing services company that engages thousands of qualified consumer advocates who host in-home parties featuring a brand, product or element of entertainment programming. Managed via a proprietary, customized online community space for each brand event, consumers engage both in home and online to explore and promote brands they love. Headquartered in Irvington, NY, House Party works with such industries as consumer packaged goods, food & beverage, television, theatrical releases, consumer electronics, pharmaceutical, toys & games and automotive. Current clients include NBC, Disney, Ford, Kraft and Microsoft.

About Kimberly-Clark

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 138-year history of innovation, visit www.Kimberly-Clark.com.

About Ralph Covert

Ralph Covert is an indie rocker, songwriter, playwright, and children's book author; he created Ralph's World, the mega-fun musical planet. Ralph's World brand new CD, ALL AROUND RALPH'S WORLD, will be released on February 9th via Bar/None Records. Over the past few years, there has been an explosion in musical offerings for children, but for nearly a decade, Ralph Covert and Ralph's World has been at the forefront of the movement. The New York Times concluded, "It is possible that Mr. Covert will turn out to be (the) genre's Elvis Presley, or at the very least it's Elvis Costello." Covert and Ralph's World have been featured in such high-profile outlets as Time, Newsweek, NPR's "All Things Considered", "ABC World News Tonight", "The CBS Early Show" and many more. For more information, please visit www.ralphsworld.com