Publishing for Mobile Professionals Grows; 5G Networks Set To Take Flight

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Oct 25, 2018, 12:12 ET

ROCKVILLE, Md., Oct. 25, 2018 /PRNewswire/ -- Developing content for mobile professionals is a growing market that presents publishers with unique challenges and opportunities, especially with the core technologies set to advance to previously unheard of speeds—this according to the most recent report from media and publishing intelligence firm Simba Information.

The report, Publishing For The Mobile Professional 2018-2021, found that combined revenue from wireless information products in the legal, scientific and technical, medical and business segments will increase 6.6% in 2018.

"The market for professional information delivered via wireless devices emerged and is now growing quickly because of the technology evolution curve," said Dan Strempel, senior analyst, professional publishing at Simba Information. "Demand springs up as the technology is perfected and costs fall. Affordability yields widespread use and the development of new applications which further integrate wireless technologies into the professional's daily workflow."

The fifth generation of wireless connectivity—now being rolled out in select markets—promises the type of lightning speeds that can deliver a futuristic vision of mobile technology. Similar to 4G and 3G before it, 5G is a wireless connection built specifically to keep up with the proliferation of devices that need a mobile internet connection.

The most obvious impact for professional publishers and information providers will be a dramatic increase in the speed at which data is transferred across networks, allowing for quicker site access. Publishers can add the type of features users have been clamoring for because 5G will make it easier for them to download and upload things like Ultra HD and 3D video. Faster networks will allow publishers to make use of high-resolution ads.

However, fast moving technology brings challenges for publishers whose core expertise is in developing, marketing and delivering content. Mobile publishers need to know far more—everything from technology standards and network protocols to web design, software coding, apps and hardware.

Publishers and information providers will be faced with the duel challenge of upgrading their portals for 5G, while still being able to serve those on older devices. Although 5G will surely be popular among the majority of consumers, all publishers will need to be mindful that older generations of handsets will still be commonplace for several years. Webpages and content still need to be optimized for those users.

Publishing For The Mobile Professional 2018-2021 provides detailed market information for this segment of professional publishing. It analyzes trends impacting the industry and forecasts market growth to 2021. The report includes in-depth profiles of 14 leading mobile professional publishers, such as Bloomberg, Dow Jones, Hearst, IBM, RELX Group, Thomson Reuters and Wolters Kluwer. Simba also provides competitor rankings within the scientific and technical, business, legal and medical segments.

About Simba Information:

Simba Information is widely recognized as the authority for market intelligence in the media and publishing industries. Its extensive information network delivers top quality, independent perspectives on the people, events and alliances shaping the industry. Simba routinely assists clients and the press with publishing and media industry analysis. Follow us on Twitter and LinkedIn.

Please direct all media inquiries to:
Dan Strempel
[email protected]

SOURCE Simba Information