Publicis Healthcare names Alexandra von Plato Group President for North America
von Plato will oversee all North American operations for Digitas Health LifeBrands, Publicis LifeBrands Medicus, Heartbeat Ideas
NEW YORK, Feb. 9, 2015 /PRNewswire/ -- Alexandra von Plato has been named Group President of North America for Publicis Healthcare Communications Group. von Plato assumes operational responsibility for the network's successful Digitas Health LifeBrands, Publicis LifeBrands Medicus, and Heartbeat Ideas entities.
"Alex is a visionary leader who has successfully grown Digitas Health LifeBrands and Publicis LifeBrands into powerhouse organizations," said Nick Colucci, CEO, Publicis Healthcare. "I am confident she will reinvent the way we interact with our clients, and usher the organizations to new heights in a post-digital healthcare age."
"There is no doubt that we are in the midst of a major transformation in the way healthcare is delivered, consumed, and marketed," said von Plato. "The agencies and brands that embrace this change will thrive. There has never been a better time for innovation and creativity in our space."
An inspirational change agent within the Publicis Healthcare network for the last nine years, von Plato has served as co-president for Digitas Health LifeBrands and Publicis LifeBrands as well as Global Chief Creative Officer.
As Co-President, she led Digitas Health LifeBrands to become the only digitally native brand Agency of Record supported by more than 600 people across U.S., Europe, and APAC. Infusing deep digital understanding into the DNA of Publicis LifeBrands Medicus, a leading HCP agency, von Plato was instrumental in the agency's expansion of capabilities and growth over the last two years.
Helping clients understand, embrace and capitalize on the intersection of media, technology, and the consumer movement in healthcare, von Plato is frequently quoted in the press advocating for brands to more closely align their marketing strategies with the needs of patients, doctors, and caregivers.
von Plato formerly served as Co-President with Michael du Toit, who has accepted a position as President of Everyday Health.
| Rosemary Abendroth, PHCG Phone: +1.212.771.5527 Mobile: +1.917.650.3567 Email: [email protected] Mansura Ghaffar, DHLB Phone: +1.212.448.6699 Mobile:+1.646.620.4817 Email: [email protected] |
| about publicis healthcare communications group Publicis Healthcare Communications Group (PHCG) is the largest health-oriented agency network in the world. A division of Publicis Groupe, PHCG manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. PHCG is dedicated to creating experiences that compel action, change lives, and amplify business outcomes. With more than 5,500 employees, PHCG manages 12 agency brands through 70 offices located in 10 countries. PHCG's brands are Saatchi & Saatchi Health, Digitas Health LifeBrands, Publicis Life Brands, Razorfish Healthware, Heartbeat Ideas, Discovery, in-sync Customer Insights, Publicis Health Media, Publicis Touchpoint Solutions, beacon healthcare, Maxcess, and Verilogue |
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SOURCE Publicis Healthcare Communications Group
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