Public Service Announcement Starring Jon Bernthal Highlights The Truth About The Majority Of "Pit Bull" Dog Owners

AMENIA, N.Y., June 10, 2015 /PRNewswire/ -- The non-profit organization, Animal Farm Foundation has created a public service announcement (PSA) starring actor and "pit bull" dog owner, Jon Bernthal, to disarm negative stereotypes about "pit bull" dog owners. In the PSA, Jon offers a real-life snapshot of the majority of "pit bull" dog owners, who are, in fact, everyday people with everyday dogs. Despite stereotypes suggesting that "pit bull" dog owners are inherently reckless or irresponsible, the overwhelming majority love and care for their pets just like other dog owners do. The individuals featured in the TV spot include "pit bull" dog owner-families, neighbors, friends, public servants and valued members of the community. Together, they are not the exception; they are the majority.

https://vimeo.com/129828178

MEET THE MAJORITY
In the PSA, Jon asks "pit bull" dog owners to join The Majority Project just by taking their picture. The Majority Project is a photo collection, created by Animal Farm Foundation, to demonstrate that "pit bull" dog owners are no different than other dog owners. The photos show these dog owners holding signs identifying themselves as everyday people, valued members of society, "pit bull" dog owners and part of the majority. "Pit bull" dog owners nationwide are encouraged to join The Majority Project by sharing a photo with their dog at TheMajorityProject.com.

The PSA is narrated by Jon Bernthal, the actor known for his roles on AMC's "The Walking Dead" and major box office hits like "The Wolf of Wall Street." Holding his "I am the MAJORITY" sign, Bernthal identifies himself as a father and a proud "pit bull" dog owner.

"My dogs, Boss and Venice, are members of my family, and I love them just like they're one of my kids," said Bernthal. "Just like us, dogs deserve to be treated as individuals. Laws that discriminate based on breed unfairly target not only dogs but also the innocent families who love and care for them."

Among those featured in the PSA alongside their "pit bull" dogs are: Eric, a cancer biologist and his dog, Red, of Cambridge, Mass.; Nonny, a great grandmother and Ginger, of Washington D.C.; Father Humble, a priest and Aura, of Flowery Branch, Ga.; Rebecca, a teacher and Carmela, of Tucson, Ariz.; and many others.

"Reckless dog owners cannot be correlated with any particular breed or type of dog," said Caitlin Quinn, director of operations for Animal Farm Foundation. "Discriminating against dog owners because of what their dog looks like will never make for a safer community. Holding reckless owners accountable will."

BREED LAWS BREED DISCRIMINATION
Breed specific legislation refers to laws pertaining to and restricting ownership of a particular breed or breeds of domesticated dogs. Though states and municipalities nationwide have begun to abolish such laws, breed specific legislation is still enforced in some communities, including those outlined in Animal Farm Foundation's Breed Specific Legislation Map.

Research conducted by various experts has concluded that breed specific legislation is ineffective in reducing dog bites and enhancing public safety. The American Veterinary Medical Association's exhaustive review of dog bite studies conducted in North America, and elsewhere, concluded that separate regulation of "pit bull" dogs is not a basis for dog bite prevention¹. Further, the "pit bull" type as a "breed" is particularly ambiguous, encompassing a range of pedigree breeds, informal types and physical appearances that cannot be reliably identified. Issues with breed identification make breed specific legislation difficult and costly to enforce, taking resources away from protecting the community from truly dangerous animals, which result from reckless dog owners, no matter the breed.

Animal Farm Foundation is joined by many experts and organizations that oppose breed specific legislation, including the White House, the American Bar Association, The Humane Society of the United States (HSUS), the Association of Pet Dog Trainers, the American Kennel Club and others. Animal Farm Foundation believes the most effective path to building safe, humane communities is through creating and enforcing non-discriminatory Responsible Pet Ownership laws.

"HSUS has long supported efforts to hold all dog owners accountable for the humane treatment and safe containment of their dogs, regardless of the dog's breed," said Wayne Pacelle, president and CEO of The Humane Society of the United States.  "Instead of unenforceable and unfair breed discrimination laws, we must foster safe and humane communities by treating all dogs as individuals and empowering pet owners.  Our Pets for Life program stands as proof that the overwhelming majority of pet owners care deeply for their pets, and "pit bull" dog owners are no exception."

JOIN THE MAJORITY
"Pit bull" dog owners can join The Majority Project by printing and personalizing an "I am the MAJORITY" sign and proudly displaying it in a photo with their dog. Photos can be submitted according to the instructions provided at TheMajorityProject.com and shared via social media using #TheMajorityProject.

For more information about The Majority Project and to submit a photo, visit TheMajorityProject.com, "LIKE" The Majority Project on Facebook, and follow @MeetTheMajority on Twitter.

About Animal Farm Foundation
Animal Farm Foundation is a not-for-profit corporation, which has been rescuing and re-homing animals, as well as making grants to other humane organizations, since the mid-1980s. It is Animal Farm Foundation's mission to secure equal treatment and opportunity for "pit bull" dogs. For more information on Animal Farm Foundation, visit http://www.animalfarmfoundation.org.

¹ https://www.avma.org/KB/Resources/LiteratureReviews/Pages/The-Role-of-Breed-in-Dog-Bite-Risk-and-Prevention.aspx

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/0-The-Majority-Project-PSA-HD.mp4
Photo - http://photos.prnewswire.com/prnh/20150610/222077

SOURCE Animal Farm Foundation

Related Links

http://www.animalfarmfoundation.org