Public Interest Registry Launches First-Ever .ORG Television Commercial in India

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Apr 16, 2012, 09:15 ET

PIR Teams Up with BigRock to Promote .ORG as the Leading Domain Among Emerging Businesses and Entrepreneurs in India

RESTON, Va., April 16, 2012 /PRNewswire-USNewswire/ -- Public Interest Registry (PIR) – the not-for-profit operator of the .ORG domain – today aired its first-ever television commercial for the .ORG domain. Developed in conjunction with BigRock, a leading provider of web infrastructure solutions, the ad campaign reinforces PIR's overall commitment to raising awareness of the domain as an invaluable online communications platform for emerging businesses in India.

(Logo: http://photos.prnewswire.com/prnh/20100628/ORGLOGO )

For the past 26 years, .ORG has long-stood as the recognized Internet address of choice for individuals, companies and organizations looking to engage and mobilize their communities. In recent years, .ORG's popularity and growth has surged in international markets with roughly 40 percent of the current 9.8 million .ORG registrations originating in communities outside of the United States. Since 2004, international registration of .ORG grew by 196 percent. In India alone, the domain grew by 15 percent over the past year.

"As we continue to see tremendous growth in registrations coming from outside of the U.S., we are pleased to have the opportunity to work with BigRock to promote .ORG in their market," said Brian Cute, CEO of Public Interest Registry. "India is a country with rapidly expanding Internet use and rising economic growth. The timing is ripe to showcase how .ORG and its trusted reputation can further a company's long-term goals online."

"The values of .ORG are trust, reliability, and all the positive attributes that define an organization which cares about its stakeholders. The India of the future has a need for many more such organizations and BigRock is proud to be reaching out to millions of Indian businesses with this powerful message," said Bhavin Turakhia, Founder , BigRock. The .ORG commercials will run in India starting today and ending in mid-May. To view PIR and BigRock's Indian Television commercials, please click on the following links: Badshahi Election Inks and Nambiar Aglet.

About Public Interest Registry

Public Interest Registry (PIR) is a nonprofit corporation that operates the .ORG top-level domain – the world's third largest "generic" top-level domain with more than 9.8 million domain names registered worldwide. As an advocate for collaboration, safety and security on the Internet, PIR's mission is to empower the global noncommercial community to use the Internet more effectively, and to take a leadership position among Internet stakeholders on policy and other issues relating to the domain naming system. The Public Interest Registry was founded by the Internet Society in 2002 and is based in Reston, Virginia, USA.

About BigRock

BigRock, an ICANN accredited registrar and hosting company, is a leading provider of web-presence solutions to small-businesses, professionals and individuals. We provide our clients a complete suite of products that help them establish & grow their online presence. Our product portfolio includes – domain registration, web-hosting services, business-class email services (including anti-spam & anti-virus features), website builder products, and digital certificates. Our product platform represents over 10 years of investment in technology R&D and powers over 6 million domains worldwide.

SOURCE Public Interest Registry