PRSA and PR Newswire Host a Free Webinar, Streaming Your Brand: Managing Brand Conversation and Cohesion in a Real-Time World

NEW YORK, Oct. 24, 2011 /PRNewswire/ -- The real-time flow of content between brands and their key audiences continues across multiple channels to consumers, media and social influencers, decision makers while streaming directly back to your organization. Managing the constant stream can be overwhelming for any organization but technology and tools now exist to allow you to effectively "push" & "pull" messages to your audiences.

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PRSA and PR Newswire are hosting a free webinar, Streaming Your Brand: Managing Brand Conversation and Cohesion in a Real-Time World, which will explore how organizations can proactively manage their "brand stream" to lead conversations, ensure brand cohesion, protect reputation and ultimately drive business results. Additionally, the webinar will explain to participants the evolution of media today from owned media to earned media.

The webinar, taking place on Thursday, October 27, 2011 at 3 p.m. ET, will feature two panelists; Sarah Skerik, Vice President of Social Media at PR Newswire and Tom Stein, President and Chief Creative Officer of Stein + Partners Brand Activation.

For more information and to register for the webinar, click here.

As an industry thought leader, PR Newswire regularly produces and hosts topical webinars aimed at keeping  public relations, investor relations and marketing professionals informed of the latest trends and providing advice and strategies necessary to reach their communications goals. Visit PR Newswire's Knowledge Center for a list of upcoming events and webinars or to listen to PR Newswire's archived webinars.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
[email protected]

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
[email protected]

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