PRSA and Ethisphere Institute Partner to Elevate Business Ethics

This comprehensive online reference provides insights from the World's Most Ethical Companies®, actionable research highlighting best practices for effective communications and a roadmap for building greater accountability.  The Guide further underscores PRSA and Ethisphere's joint commitment to promoting the strong correlation between profitability and good citizenship, in addition to the vital partnership between communicators and compliance officers.

"In the past decade, we have seen a much closer relationship develop between compliance, ethics and communications executives as their efforts to engage employees and create workplaces of integrity converge," said Timothy Erblich, CEO of Ethisphere Institute. "We're delighted that a wide range of executives fully committed to corporate integrity have shared their insights in this Guide, and we are confident that the ideas, tips, and case studies included will inspire the conversations and debates needed to lead an ethical organization. We all gain when C-suite executives are on the same page."

"PRSA and Ethisphere are pleased to tackle the challenge of creating an ethical corporate culture as a first project. Both organizations are committed to helping businesses find ways to communicate and implement effective processes, training and on-going communication that help businesses behave more ethically and engender greater public trust," said Joseph Truncale, CEO of PRSA. "We hope that the ideas in this compendium will improve communications across businesses of all sizes and inspire ethical leadership."

Electronic copies of "A Guide to Increasing Collaboration between the Communications and Ethics offices" are available as a free download on both prsa.org and insights.ethisphere.com.  Follow the conversation on Twitter at #EngageEthically

About the Public Relations Society of America
PRSA is the largest professional organization serving the communications community committed to advancing communication professional and profession. PRSA provides news and information, thought leadership, continuing education and networking opportunities; and sets the standards of professional excellence and ethical conduct for the public relations industry.  PRSA has more than 32,000 members, representing more than 21,000 professional members and approximately 11,000 student members in the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.

About Ethisphere
The Ethisphere® Institute is the global leader in defining and advancing the standards of ethical business practices that fuel corporate character, marketplace trust and business success. Ethisphere has deep expertise in measuring and defining core ethics standards using data-driven insights that help companies enhance corporate character. Ethisphere honors superior achievement through its World's Most Ethical Companies^® recognition program, provides a community of industry experts with the Business Ethics Leadership Alliance (BELA) and showcases trends and best practices in ethics with the publication of Ethisphere magazine. More information about Ethisphere can be found at: http://ethisphere.com.

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SOURCE Public Relations Society of America

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