Provide Commerce Adds Personalized Gift Brand, Personal Creations, to Its Portfolio

SAN DIEGO, July 21 /PRNewswire/ -- Provide Commerce, Inc., the parent company of ProFlowers®, RedEnvelope®, Cherry Moon Farms® and Shari's Berries®, has acquired Personal Creations®, a leading personalized gifts company.  Personal Creations' strength in personalization technology and processes, merchandising and new product development will complement the breadth of products that Provide Commerce offers its customers.

Provide Commerce will leverage Personal Creations' robust marketing and manufacturing capabilities in the personalized gifting space to offer customers a wider range of products to choose from to send the perfect custom gift for any occasion.  Personal Creations combines product development, systems and process expertise to manage and synchronize 13 different personalization techniques, and offers a selection of over 3,000 personalized items which can be shipped in two days or less.

"Personal Creations' strength in developing, producing and distributing personalized gifts nicely augments the gifting options we currently offer our customers.  We look forward to welcoming Personal Creations into our portfolio and growing the business," said Bill Strauss, Provide Commerce CEO.

"We are excited to be a part of the Provide Commerce family of brands.  Their expertise in gifting, direct marketing and e-commerce will strengthen Personal Creations' position in the marketplace," said John Semmelhack, Personal Creations President.

About Personal Creations

Personal Creations is a market leader in the manufacturing and marketing of personalized gifts.  It is both a retailer and wholesaler, marketing its products through its website, www.personalcreations.com, and catalog.  Personal Creations offers its customers approximately 600 new personalized products each year, with one of the widest ranges of product choices.

About Provide Commerce

Provide Commerce®, one of the nation's leading e-commerce companies, began in 1998 with the launch of ProFlowers, www.ProFlowers.com, which sells and delivers fresh cut flowers for everyday and special occasions.  Provide Commerce also offers fresh fruit and sweets direct from the supplier to its customers through Cherry Moon Farms, www.CherryMoonFarms.com and Shari's Berries, www.Berries.com; and unique and personalizable gifts through RedEnvelope, www.RedEnvelope.com and Personal Creations, www.PersonalCreations.com.  Provide Commerce is a wholly owned subsidiary of Liberty Media Corporation and is attributed to its Liberty Interactive tracking stock group.

SOURCE Provide Commerce, Inc.