Pros and Conversation: FleishmanHillard Launching 15-Day Online Learning Series to Help Companies Plan for 2015

Program Running Nov. 3-21 to Offer Expert Commentary on Reputation Management Issues Companies Should Be Prepared for in 2015

News provided by

FleishmanHillard

Oct 21, 2014, 12:00 ET

ST. LOUIS, Oct. 21, 2014 /PRNewswire/ -- FleishmanHillard, a leading global communications agency, is launching a 15-day online learning series. The program will focus on reputation management, providing insights, trends and tools to help companies and organizations plan for 2015 and beyond.

The series, "What You Should Know for 2015: 15 Days of Pros and Conversation," will begin Monday, Nov. 3, and run through Friday, Nov. 21. The 15 sessions will feature expert commentary from FleishmanHillard's global practice experts and industry luminaries.

The wide range of topics will relate to modern reputation management. The program, open to anyone, is ideal for communication and marketing leaders in search of new perspectives and ideas as they look to the new year.

"Perhaps the most important lesson learned from high-profile reputational successes and failures we've witnessed over the past year is the importance of authenticity – aligning actions and behaviors with audience expectations," said Marjorie Benzkofer, global lead of FleishmanHillard's reputation management practice. "Our goal in this series is to share what senior advisers see on the horizon in this and other reputation management trends, issues and practices to help people set their course for next year and beyond."

Series Topics
A key theme of the series is the convergence of brand and reputation – and the increasing importance of managing them collectively rather than in the traditional silos.

The 15-day program features topics and content on:

The Behaviors of Authentic Companies – Learn more about how authentic companies behave as FleishmanHillard explores the gap between today's audiences' expectations and the experiences companies deliver. Register to attend the live webinar Monday, Nov. 3.
The Message Jungle – How can you create a corporate narrative that really moves stakeholders and makes them want more? Register to attend the live webinar Thursday, Nov. 6.
Earning Brand Loyalty in a Fickle, Crowded World – Consumers are overwhelmed with product options, content and messages. It's not just enough to reach them – you need to earn their loyalty. Learn how to earn the trust and fidelity of a very important audience.
Your Change Initiative Will Probably Fail. The No. 1 Reason? Your Employees. – Learn how to align behavior and the everyday actions of the hundreds and thousands of individuals tasked with delivering change. Register to attend the live webinar Monday, Nov. 10.
Peanut Butter and Chocolate or Oil and Water? Future Collaborative Styles Between Marketing and Communications – There are more questions than answers about accelerating integration across brand, communications, marketing and digital silo-busting. What do we know today?
Passion, Principles and Boarders – There is no such thing as a global company. How do you achieve authentic leadership that transcends geographic boarders?
A New Look at "Old" Media – It's clear that social content drives stock price, moves legislation and creates must-have products, but what drives social?
The Face of the Brand – Discover the challenge of executive communication at the intersection of brand and reputation.

"While it's nearly impossible to write a playbook for 2015 when our landscape is changing so quickly, it is fundamental to success to treat brand and reputation as interrelated disciplines," added Benzkofer. "As consumers and other stakeholders have a more informed and holistic view of brands, products and parent companies, managing these elements together is a rising imperative for organizations."

"People have unprecedented knowledge and choice, which means they are in the position of making decisions and judgments based on how well brand and corporate behaviors align with their own value system," said Bob Winslow, head of global practices at FleishmanHillard. "That's a sea-change we want to help people manage."

Participants may opt in to the series through email by following the steps provided here. Participants also can find out more on LinkedIn, Facebook and Twitter, where they can join the conversation using the hashtag #Reputation15.

About FleishmanHillard
FleishmanHillard is the world's most complete global communications firm, specializing in public relations, public affairs, marketing, paid media, and transmedia and social content. FleishmanHillard delivers on The Power of True, reflecting the firm's high values, and unique ability to guide clients through a world demanding unprecedented authenticity and transparency. FleishmanHillard was named PRWeek's 2014 Global Agency of the Year, "Standout Agency" on Advertising Age's 2013 A-List; NAFE's "Top 50 Companies for Executive Women" for 2010-2014; and among PRWeek's 2013 "Best Places to Work." The firm's award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of the DAS Group of Companies, a division of Omnicom Group Inc., and has more than 85 offices in 31 countries, plus affiliates in 42 countries. Visit us at www.fleishmanhillard.com.

About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

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SOURCE FleishmanHillard