Prophet Expands European Presence With Strategic Acquisition of German Consultancy Noshokaty, Doring & Thun

SAN FRANCISCO and BERLIN, Jan. 27, 2011 /PRNewswire/ -- Prophet, a leading global brand and marketing consultancy, today announced that it has acquired the fast-growing German management consultancy Noshokaty, Doring & Thun (NDT).

Based in Berlin, NDT works with blue-chip German clients such as Allianz, Deutsche Telekom, General Motors Europe, Postbank, Skandinaviska Enskilda Banken (SEB AG), Sony, and Volkswagen. The firm's service offerings cover brand/marketing, co-operations (e.g., branded partnerships), digital strategies, and general business strategy.

NDT was founded in 2005 by current Managing Partners Tosson El Noshokaty, Jan Doring and Simon Thun and has grown rapidly in the last several years. NDT is renowned for its deep expertise in strategic marketing as well as in the area of digital transformation and social media strategies.

For Prophet, the acquisition marks another significant step in the expansion of its global footprint as well as capabilities. This move adds to the already robust capabilities of its existing team in Germany, which is led by partner Mark Esser. "NDT and Prophet are a great fit. We share a deep commitment to client success, passion for our work, and a strong entrepreneurial spirit. I am thrilled that NDT is joining the Prophet family," said Michael Dunn, Chairman and Chief Executive Officer of Prophet.

Rune Gustafson, Prophet's President of EMEA Operations, added, "A key aspect of our efforts in Europe involves extending our growing expertise in areas critical to marketing performance and brand experience. NDT's strong credentials in creative and results-oriented branded partnerships fit that bill. Just as important are their deep capabilities in the digital strategies that are increasingly driving marketing and business success."

Simon Thun of NDT said: "We are excited to become a part of Prophet's expansion in Europe; Prophet and NDT address brand and marketing issues in a very similar way, which makes the move very appealing. Together, we can offer a unique blend of strategic and actionable consulting services for our existing clients and for prospective clients."

Effective immediately, El Noshokaty, Doring and Thun will be part of Prophet's European leadership team. Prophet currently maintains European offices in Hamburg, London, Madrid, and Zurich and will add NDT's Berlin office to its network.

Terms of the acquisition were not disclosed.

Prophet (www.prophet.com) is a strategic brand and marketing consultancy that helps its clients win by delivering inspired and actionable ideas. Its vice chairman is noted author and branding expert David Aaker.

For additional information, please contact Sally Hodge, +1-773-325-9282, [email protected] (U.S. inquiries), [email protected] (E.U. inquiries), or visit www.prophet.com or www.noshokaty-doering-thun.com.

SOURCE Prophet

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