Proper Villains Launches Boston-Based Architecture Firm TRIA

BOSTON, April 14, 2016 /PRNewswire/ -- Proper Villains (https://propervillains.agency), the advertising agency delivering sharp, integrated creative, communications, media, and technology services, announced today that TRIA, the life sciences-focused architecture and design firm that recently opened its doors in Boston's Innovation District, chose Proper Villains as the agency to create TRIA's brand and launch it into the market.

TRIA, which marked its debut in December 2015, approached Proper Villains in the fall of 2015, when the company was still in its formative stages. Working closely with TRIA's senior leadership team, Proper Villains designed and delivered a complete brand program, including TRIA's name, logo, typography, office signage, messaging, social media profile design, and the design, writing, and development of TRIA's website.

"Working with Proper Villains was both a delight and an education," said TRIA managing principal Sherwood Butler. "As architects, we design and build the spaces that enable discovery, not the branding and marketing strategies that help bring those discoveries to light. With Proper Villains, we were in the hands of true experts who understand both our vision and our business. We're thrilled with the result."

"Helping clients to solve business problems with marketing and design solutions is at the heart of what we do every day," said Meghan Gardner, managing partner and head of PR for Proper Villains. "Having the opportunity to work with TRIA from the ground up to design a brand that reflects the founders' core values, engages effectively with the company's audiences, and looks beautiful is especially rewarding. We are pleased to have been part of the team that launched TRIA into the world and look forward to watching their success grow in the months to come."

Proper Villains offers integrated branding, advertising, PR, technology, and media services—all rooted in strategic thinking that helps clients to solve business problems through marketing solutions. The agency works with clients from emerging startups to well-known brands, with client experience that includes Vera Wang, Bang + Olufsen, Luxottica, Gucci, Nordstrom, and Bruno Magli. Proper Villains has offices in Atlanta and Boston, and its headquarters in New York City.

About Proper Villains
Proper Villains is the sharp agency. Combining strategic thinking with stunning creative, compelling communications, thoughtful media tactics, and innovative technology, we help brands cultivate status, activate desire, and attract audiences. See our work online at https://propervillains.agency, and follow us on Twitter, Instagram, Facebook, and LinkedIn.

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